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Better Business Bureau®
Resources for Businesses
Better Business Bureau

          Additional Information

          Not BBB accredited

          Infinity Resources, Inc.

          View full profile

          This is a multi-location business.

          Find a Location

          Infinity Resources, Inc. has 10 locations, listed below.

          *This company may be headquartered in or have additional locations in another country. Please click on the country abbreviation in the search box below to change to a different country location.

            Please enter a valid location.

            • Infinity Resources, Inc.

              900 N Rohlwing Rd Itasca, IL 60143-1161

            • Infinity Resources, Inc.

              P O Box 838 Itasca, IL 60143-0838

            • Infinity Resources, Inc.

              2707 Eola Rd Aurora, IL 60502-4812

            • Infinity Resources, Inc.

              P.O. Box 827 Itasca, IL 60143-0827

            • Infinity Resources, Inc.

              P.O. Box 78 Itasca, IL 60143-0078

            Location of This Business
            900 N Rohlwing Rd, Itasca, IL 60143-1161
            Email this Business
            BBB File Opened:
            3/19/2004
            Years in Business:
            24
            Business Started:
            10/1/2000
            Business Started Locally:
            10/1/2000
            Business Incorporated:
            8/8/2000
            Type of Entity:
            Corporation
            Alternate Business Name
            • Infinity Entertainment
            • DeepDiscount CD
            • DeepDiscountDVD.com
            • Deep Discount DVD
            • Spilsbury
            • Spilsbury
            • DeepDiscount.com
            • Ccvideo.com
            • Infinity Consumer Entertainment, Inc.
            • Critics' Choice Videos
            • The Video Collection
            • Collectors Choice Music
            • Critics Choice Video
            • Collector's Choice
            • Collectors' Choice Music, Inc.
            • Hep Cat Records and Distribution
            • Heartland Music
            • Serenade Music
            • Video Collection
            • DVD Planet
            • Planet Entertainment
            • Digital Eyes
            Business Management
            • Mr. Jim Shriver, Vice President/Operations
            • Dennis Abboud, President
            • Jennifer Westland
            Contact Information

            Principal

            • Dennis Abboud, President

            Customer Contact

            • Jennifer Westland
            Additional Contact Information

            Fax Numbers

            • (630) 775-3355
              Primary Fax

            Phone Numbers

            Email Addresses

            Additional Business Information
            Advertising Review

            On 9/24/2021 and 10/4/2021, BBB contacted Infinity Resources, Inc. regarding their advertised products on their website. The business advertised a price comparison with slashed pricing without disclosing what the comparison is based on per Section 2 of the BBB Code of Advertising. In addition, some products have "List Price" with a claim of "You Save" which is not allowed per Section 6 of the BBB Code of Advertising. The BBB requested that business modify their website to disclose the basis for the price comparison and substantiate to the BBB that they have made substantial sales of their products at List Price from 9/24/2020 through 9/24/2021 or omit the word "save", and any other language indicating a sale price and add the disclosure required per Section 6.2.2 of the BBB Code of Advertising. 

            An example of the advertisement is the product listing for King Creole that states: 


            List Price: $29.99
            Price: $19.99
            You Save: $10.00 (33%)

            When you click on the product it states:

            $29.99 Now $19.99
            You Save: $10.00 (33%)

            The BBB Code of Advertising States:

            2. Comparative Price, Value and Savings Claims
            BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors. The following examples offer guidance on ensuring that pricing claims are truthful and not misleading.
            2.2 In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used.
            2.3 When these comparisons are made in advertising, the claims must be based on provisions in Sections 3-7.

            6. List prices
            6.1  “List price,” “manufacturer's list price,” “reference price,” “suggested retail price,” and similar terms, hereinafter collectively referred to as “list price,” may be used deceptively to state or imply a savings which was not, in fact, the case. To the extent that a list price does not in fact correspond to the price at which substantial sales of the product in question have been made, the advertisement of a reduction may mislead the consumer. Such a comparison must be substantiated by the advertiser prior to making any advertised comparison.

            6.2 An advertiser, however, can also reference a list price non-deceptively where the advertiser:

            6.2.1 Does not describe the difference as a “savings,” or use any other words of similar meaning; and

            6.2.2 Clearly and conspicuously discloses2 that the list price may not necessarily be the price at which the product or service is sold. This disclosure may be unnecessary in situations where consumers generally know that the list price may not necessarily be the price at which the product or service is sold. This may be the case, for example, when an automobile dealer references, in its ad, a new car’s Monroney Sticker price.
             

            As of 10/13/2021, the business has not responded to our letters or made any modifications to their website to meet the BBB Code of Advertising.

            Serving Area
            • AK
            • AL
            • AR
            • AS
            • AZ
            • CA
            • CO
            • CT
            • DC
            • DE
            • FL
            • GA
            • GU
            • HI
            • IA
            • ID
            • IL
            • IN
            • KS
            • KY
            • LA
            • MA
            • MD
            • ME
            • MI
            • MN
            • MO
            • MS
            • MT
            • NC
            • ND
            • NE
            • NH
            • NJ
            • NM
            • NV
            • NY
            • OH
            • OK
            • OR
            • PA
            • PR
            • RI
            • SC
            • SD
            • TN
            • TX
            • UT
            • VA
            • VI
            • VT
            • WA
            • WI
            • WV
            • WY
            Products and Services
            Infinity Resources is a fulfillment company that offers direct marketing and direct commerce managed services. Its proprietary companies include Deep Discount DVD.com, Inc, Collectors' Choice Music, Heartland Music, DVD Planet, Serenade Music, Deep Discount CD.com, Critics' Choice Video & DVD, i-serve, Hepcat Music, and The Video Collection.

            Alert

            See What BBB Reports On

            Pattern of Complaint

            BBB files indicate that this business has a pattern of complaints concerning

            • Customers alleging refund issues
            • Customers alleging poor customer service

            On 9/24/2021 and 10/04/2021, BBB submitted written requests to the company encouraging them to address the pattern of complaints. As of 10/15/2021, BBB has had no response.

            Contact Information

            900 N Rohlwing Rd

            Itasca, IL 60143-1161

            Visit Website
            Email this Business
            (630) 775-3300

            Accreditation

            This business is not BBB Accredited

            Years in Business: 24

            BBB Rating

            F

            Customer Reviews are not used in the calculation of BBB Rating

            Reasons for BBB Rating

            BBB Business Profiles may not be reproduced for sales or promotional purposes.

            BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.

            When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.

            BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.

            As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.