Business ProfileforPure Core Personal Training
Additional business information
BBB received the following information from Walter Watson with Pure Core explaining this matter:
Gym HQ is a third party back office solution for a variety of fitness companies, and is located at 303 Research Drive Ste. 150 Norcross, GA 30092.
Pure Core PT is a client of Gym HQ, where GHQ handles the customer service, payroll, accounting, operations, legal, and past due communication services for the business.
Lighthouse Fitness is a client of Gym HQ, where GHQ handles the customer service, payroll, accounting, operations, legal, and past due communication services for the business.
The common address shared between the three organizations is due to the fact we process their Customer Service, BBB, and Attorney General correspondence for these clients from our office.
The website "advertisements" in question are marketing towards owners of health clubs and studios, which PCPT and Lighthouse license services to. Neither company markets directly to consumers, except through the health clubs with which they have active license agreements. The claims stated regarding being the "premier personal training solution" is based in the context of outsourced personal training offerings to gym owners.
Stephanie Maddox is the senior VP of Operations for Gym HQ, thus her name is listed in relation to our clients on some accounts, including PCPT and Lighthouse Fitness.
Pure Core PT and Lighthouse Fitness are separate companies, and we receive complaints for each through separate channels in our ticketing system. Each has a unique username and password, but there should be no co-mingling of scores or responses between the businesses.
BBB reviews advertising on accredited and non-accredited businesses in every medium. Our request is based on BBB's Code of Advertising Standards that can be found at
https://www.bbb.org/code-of-advertising.
The specific Code in question is Objective Superlative Claims: Claims that relate to tangible qualities and performance values of a product or service can be used when the advertiser has substantiation.
BBB requested written documentation for the following advertised claims:
http://purecorept.com/about/
Pure Core Personal Training is the premier provider of outsourced PT in the industry.
BBB Request: Please provide written documentation for your advertised claim of "Pure Core Personal Training is the premier provider of outsourced PT in the industry."
Pure Core Personal Training is the premier solution for any health club owner looking to increase revenue and maximize their PT product, any member wishing to achieve amazing results, and individuals looking to grow into a fulfilling career, rich with opportunity.
BBB Request: Please provide written documentation for your advertised claim of "Pure Core Personal Training is the premier solution for any health club owner looking to increase revenue and maximize their PT product, any member wishing to achieve amazing results, and individuals looking to grow into a fulfilling career, rich with opportunity."
Pure Core Personal Training responded by stating the following: The website "advertisements" in question are marketing towards owners of health clubs and studios, which PCPT and Lighthouse license services to. Neither company markets directly to consumers, except through the health clubs with which they have active license agreements. The claims stated regarding being the "premier personal training solution" is based in the context of outsourced personal training offerings to gym owners.
Pure Core Personal Training did not provide written substantiation for the advertised claims in question.
At-a-glance
Related Categories
Business Details
This is a multi-location business.
- Headquarters
- 303 Research Dr STE 150, Norcross, GA 30092-2960
- BBB File Opened:
- 6/20/2014
- Years in Business:
- 10
- Business Started:
- 1/1/2014
- Type of Entity:
- Corporation
- Business Management
- Ms. Stephanie Maddox, Account Manager
- Contact Information
Customer Contact
- Manager
Other Contacts
- Karine Cesar, Manager of Client Services
- Additional Contact Information
Fax Numbers
- (916) 209-4176Other Fax
- (916) 209-4177Other Fax
Phone Numbers
- (916) 209-4176Other Phone
- (916) 209-4177Other Phone
Email Addresses
- Primary
- Complaint
Website Addresses
- (916) 209-4176
Customer Complaints
0 Customer Complaints
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