Business ProfileforPremier Title Lending

BBB's role in the marketplace is to ensure the public's confidence in advertising and promote trust in business.

In BBB's general review of Premier Title Lending's website, an advertised claim was found for which we requested written substantiation.

BBB reviews advertising on accredited and non-accredited businesses in every medium. Our request is based on BBB's Code of Advertising Standards that can be found at

https://www.bbb.org/code-of-advertising

BBB's requests are based on these specific codes:

Basic Principles of the Code: Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request.

12. Lowest prices, underselling claims
Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims.

12.1 Advertisers must have proper substantiation for all claims prior to dissemination.

12.2 Unqualified underselling claims must be avoided.

12.3 Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or beat a lower price.

BBB respectfully requested written documentation or additional information for the following advertised claims:

http://www.premier-loans.net

1. We guarantee the lowest rates and the best part is there are NO credit checks!

Premier Title Lending did not respond to BBB.