Business ProfileforArvensis Crystal Jewelry

In September 2019, BBB questioned this firm's advertising appearing on their website. We found the following advertised claims:

Home Page:

www.arvensisjewelry.com


1. Shop the best Silver Star Collection available for Alpha Kappa Sorority Inc.


2. Whether as a gift or a purchase for yourself, find the best Silver Star pieces at Arvensis.



3. Made in USA


BBB reviews advertising in all types of mediums and when deemed appropriate, will send the advertised claim(s) in question to a company seeking voluntary assistance with the company providing substantiation for their advertised claims or removing or modifying the advertised claim(s) in question.

29. Subjective Puffery Claims

29.1 Expressions of opinion or personal evaluation of the intangible qualities of a product or service are likely to be considered puffery. Such claims are not subject to the test of truth and accuracy and would not need substantiation.

29.2 Puffery may include statements such as "best food in the world" and "we try harder" as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion.

29.3 Ultimately, whether any particular statement or claim is puffery will depend upon the context in which it is used in the advertisement.

37. "Made in USA" Claims

37.1 "Made in USA" and similar terms used to describe the origin of a product must be truthful and substantiated.

37.2 An advertiser must not express or imply that a product or product line is exclusively "Made in USA" unless all or virtually all of the product is made in the U.S. All significant parts and processing that go into the product must be of U.S. origin. That is, the product should contain no -- or negligible -- foreign content.

37.3 Advertisers can refer to products that are manufactured with foreign components as "Assembled in USA," if the product's principal assembly and last substantial transformation was completed in the U.S.

37.4 Qualified "Made in USA" claims, for example, "60% U.S. content," "Made in U.S. of U.S. and imported parts," are appropriate for products that are manufactured or have been substantially assembled domestically. However, advertisers must avoid making these claims if a significant amount of assembly or material of the product was not completed in the U.S. Qualified "Made in USA" claims, like unqualified claims, must be truthful and substantiated.

The firm responded on September 25, 2019 stating "We don't have any of that written on our website. Not sure why it is written on there". A copy of the advertising was sent to the firm on October 4, 2019 with a request for further information. To date the firm has not responded.

The ad review inquiry is based on BBB's Code of Advertising Standards which may be found at -
http://www.bbb.org/atlanta/for-businesses/code-of-advertising/