Business ProfileforMonumentsInStone

BBB's role in the marketplace is to ensure the public's confidence in advertising and promote trust in business. In BBB's general review of this firm's website, we found advertised claims for which we requested substantiation or additional information. BBB's Code of Advertising Standards are based on these specific Advertising Codes which may be found here https://www.bbb.org/code-of-advertising.

1.0: Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.

12.0: Lowest prices, underselling claims
Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims.

12.1 Advertisers must have proper substantiation for all claims prior to dissemination.

12.2 Unqualified underselling claims must be avoided.

12. 3 Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or beat a lower price. In such circumstances, the advertiser must comply with Section 13.

20.0: Warranties or Guarantees
20.1 When using the term "warranty" or "guarantee" in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser's website or, in the case of mail or telephone order sales, made available free on written request.

20.2 Advertisers should only use "satisfaction guarantee," "money back guarantee," "free trial offer," or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request.

20.3 When "satisfaction guarantee" or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.

20.4 When advertising "lifetime" warranties or guarantees or similar representations, the advertisement must clearly and conspicuously disclose its intended meaning of the term "lifetime."

20.5 Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.

http://www.monumentsinstone.com/default.asp

1. We Guarantee The Lowest Prices In The U.S.A.

2. 100% Money Back Policy On Quality & Workmanship Since 1916

BBB received a response from the business, "This "complaint" is surely one sent to the BBB from one of our competitors.
Although I appreciate your concerns... these statements have been present on our website for over 8 years and not one (1) time have we ever not honored the very simple and straight forward messages that they repesent.

We do actually "GUARANTEE" the lowest prices in the USA with a 100% money back policy on quality & workmanship. A further explanation is not needed because both statements are as simple as they are!

The BBB should write a letter of high standard and offer our company an award for actually offering these simple policies and statements that are in the best interest of the consumers we serve.

If every company offered and stood by those simple promises... The BBB's job would be much simpler.... we actually put those "in writing" 1st and foremost! We don't make them the centerpiece of our website as a "sales tactic". We stand by those promises every day and twice on Sundays!

We would challenge the BBB or any other consumer advocate to find one instance where our company didn't "deliver" on these very simple ut strong promises to our customers."

BBB requested additional information from the business.

As to date, we have no record of receiving any further response and no modifications have been made to their website.

BBB reviews advertising in all types of mediums and when deemed appropriate, will send the advertised claim(s) in question to a company seeking voluntary assistance with the company providing substantiation for their advertised claims or removing or modifying the advertised claim(s) in question.

The ad review inquiry is based on BBB's Code of Advertising Standards which may be found at -
http://www.bbb.org/atlanta/for-businesses/code-of-advertising/