Business ProfileforClassic Pool Service LLC
Current Alerts For This Business
Home Page:
Classicpoolsvc.com
1. The best swimming pool service for the Alpharetta, Cumming, Milton and Johns Creek communities.
2. With simply the best customer service in the industry.
BBB reviews advertising in all types of mediums and when deemed appropriate, will send the advertised claim(s) in question to a company seeking voluntary assistance with the company providing substantiation for their advertised claims or removing or modifying the advertised claim(s) in question.
29. Subjective Puffery Claims
29.1 Expressions of opinion or personal evaluation of the intangible qualities of a product or service are likely to be considered puffery. Such claims are not subject to the test of truth and accuracy and would not need substantiation.
29.2 Puffery may include statements such as "best food in the world" and "we try harder" as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion.
29.3 Ultimately, whether any particular statement or claim is puffery will depend upon the context in which it is used in the advertisement.
The ad review inquiry is based on BBB's Code of Advertising Standards which may be found at -
http://www.bbb.org/atlanta/for-businesses/code-of-advertising/
At-a-glance
Related Categories
Business Details
- Location of This Business
- 98 Moss Overlook Rd, Dawsonville, GA 30534-0747
- BBB File Opened:
- 3/8/2013
- Contact Information
Principal
- Mr. Ben Decker
- Additional Contact Information
Email Addresses
- Primary
Customer Complaints
0 Customer Complaints
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