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This business has 1 alert
Important information
- Advertising Review:
In January 2019, BBB contacted this firm concerning its advertised 'special prices' as well as the following claims on its website:
"QUALITY READY-TO-ASSEMBLE CABINETS + WHOLESALE PRICES" and "Save 40% to 50% over local stores on similar assembled cabinets."
According to the BBB Code of Advertising, the term “wholesale price" can be used where they are the current prices which retailers usually and customarily pay when they buy such products for resale. For example, where the advertiser buys its products from a manufacturer, a claim that it sells at “wholesale prices” can be used if its prices are comparable to those charged by wholesalers in its trade area. BBB requested that the company provide substantiation that its prices are comparable to those charged by wholesalers in its trade area but did not receive a reply.
In addition, advertisers may offer a price reduction or savings by comparing their selling price with their own former selling price; the current selling price of identical products or services sold by others in the trade area; or the current selling price of a comparable product or service sold by the advertiser or by others in the trade area. In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used. BBB requested substantiation of the price savings claim of "40% to 50% over local stores on similar assembled cabinets" and the basis of comparison of its 'special prices,' and if these are temporary, but did not receive a response.
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