About
Important information
- Advertising Review:BBB's role in the marketplace is to ensure the public's confidence in advertising and promote trust in business.
In BBB's general review of the Ideal Diamond website, several advertised claims were found for which we requested written substantiation.
BBB reviews advertising on accredited and non-accredited businesses in every medium. Our request is based on BBB's Code of Advertising Standards that can be found at
https://www.bbb.org/code-of-advertising.
BBB's requests are based on these specific codes:
Basic Principles of the Code: Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request.
12. Lowest prices, underselling claims
Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims.
BBB respectfully requested written documentation or additional information for the following advertised claims:
www.idealdiamond.com
BBB Request: Please provide written documentation to support your advertised claim of " we source rough diamonds straight from the mines and cut them ourselves, ensuring we deliver the highest quality for the lowest price."
Ideal Diamond did not respond to BBB.
Business Details
- BBB File Opened:
- 6/30/1999
- Business Started:
- 1/1/1995
Additional Contact Information
- Principal Contacts
- Mr. Sam Ofer, President
- Other Contacts
- Ms. Carmela Ofer, Vice President
- Fax numbers
- Primary Fax: (404) 257-1757
- Additional Email Addresses
- Primary: Email this Business
Additional Information
- Business Categories
- Diamond Cutter, Exporter
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