About

Important information

• Advertising Review:

  In November 2023, BBB contacted the business regarding the following advertising concerns. To date the business responded but did not provide further information. 

  "All Termites Lifetime $2,000,000.00 Termite BOND*"
  "And to include all Termites with our exclusive Lifetime BOND* for $2,000,000."
  "Lifetime Warranties Available "
  "Bedbugs up to Lifetime Warranty.."
  "...for BED BUGS with up to a  Lifetime warranty,"
  "..Our LIFETIME Warranty Bed Bugs treatment.."
  Shown twice - "Because Formosan Termites can devastate the roof and second floor supports in just 90 days, we are the only company to provide a $2,000,000.00 Lifetime Termite Damage warranty.  NEVER buy a house without an active Lifetime Termite Damage warranty that includes Formosan Termites. "
  "BED BUGS TREATMENT EXCLUSIVE WITH LIFETIME WARRANTY"
  "Special No Tent Dry-wood Termite Treatments with Lifetime Warranty"
  "LIFETIME Renewable Termite Damage Warranty"
  "..1.Lifetime Termite treatment"

  "...we are the only company to provide a $2,000,000.00 Lifetime Termite Damage warranty."

  "CHILD, PET, & ENVIRONMENTALLY FRIENDLY"

  " 100% Natural Child and Pet safe treatment for BED BUGS.."
  "We come in, treat the entire house including garage or attached shed and even the cars with our exclusive child and pet safe process."
  "Always safe"
  "Our treatments are child and pet safe. "
  "Child and Pet safe treatments which are 2.5 times LESS TOXIC than table salt"
  "Child and Pest Safe Treatments Providing safe treatments to protect your family and home."

  BBB Code of Advertising indicates: 
  
  20. Warranties or Guarantees
  20.1 When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request.
  20.2 Advertisers should only use “satisfaction guarantee,” “money back guarantee,” “free trial offer,” or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request.
  20.3 When “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.
  20.4 When advertising “lifetime” warranties or guarantees or similar representations, the advertisement must clearly and conspicuously disclose its intended meaning of the term “lifetime.”
  20.5 Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.

  28. Objective Superlative Claims
  Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved.

  36. Environmental Benefit Claims
  36.1 General Principles
  36.1.1 Advertisers should not make broad, unqualified general environmental benefit claims like “green” or “eco-friendly.”
  36.1.2 Advertisers must qualify general claims with specific environmental benefits.
  36.1.3 Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualifications for any claim must be clear, conspicuous and understandable.
  36.1.4 When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.
  36.1.5 Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product’s packaging, a service or just to a portion of the product, package or service.

  1. Basic Principles of the Code
  1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
  1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
  1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
  1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.