Business ProfileforThe Eco Home Company LLC

In June 2018, BBB contacted the business regarding the following claims on the website:
"No Electric Costs"

"Zero electric cost
and never lose power again!"

"This technology solution allows homeowners to save thousands of dollars every year by reducing their electric cost to ZERO! "

BBB concerns also included eco-friendly claims.
"Natural, eco-friendly building materials are used and are free of harmful synthetic chemicals."

BBB concerns also included Testimonials on the website.

BBB Code of Advertising indicates the following:
Claimed Results
Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.

Advertisers should not make broad, unqualified general environmental benefit claims like "green" or "eco-friendly."

Advertisers must qualify general claims with specific environmental benefits.

Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualifications for any claim must be clear, conspicuous and understandable.

When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.

Non-toxic claims likely convey that a product, package or service is non-toxic both for humans and for the environment generally. Thus advertisers must either possess competent and reliable scientific evidence that this is the case or clearly and conspicuously qualify the claim to avoid confusion.

An advertiser's unqualified use of environmental certifications and seals of approval may imply to consumers that the certificate or seal was awarded by an independent third party. If that certification or seal was not, in fact, awarded by an independent third party, the advertisement must clearly and conspicuously disclose that fact.
In addition, environmental certifications and seals that do not clearly convey the basis for the certification are likely to convey general environmental benefits. Because claims making general environmental benefits should not be used (see section 36.1) advertisers must clearly and conspicuously disclose the specific and limited benefits to which the certificate or seal applies.

For detailed guidance, advertisers in the U.S. should consult the Federal Trade Commission Green Guides. Similarly, in Canada, advertisers should consult CAN/CSA-ISO 14021 - Environmental claims: A guide for industry and advertisers.

Testimonials and Endorsements
In general, advertising which uses testimonials or endorsements is likely to mislead or confuse if:
It is not genuine and does not actually represent the current opinion of the endorser;
The actual wording of the testimonial or endorsement has been altered in such a way as to change its overall meaning and impact;
It contains representations or statements which would be misleading if made directly by the advertiser;
While literally true, it creates deceptive implications;
The endorser has not been a bona fide user of the endorsed product or service at the time when the endorsement was given, where the advertiser represents that the endorser uses the product or service;
It is not clearly stated that the endorser, associated with some well-known and highly-regarded institution, is speaking only in a personal capacity, and not on behalf of such an institution, if such be the fact;
The endorser has a financial interest in the company whose product or service is endorsed and this is not made known in the advertisement;
The advertiser represents, directly or by implication, that the endorser is an "actual consumer" when such is not the case and the advertisement fails to clearly and conspicuously disclose that fact;
A consumer's experience represented in an advertisement is not the typical experience of those using the product or service, unless the advertisement clearly and conspicuously discloses what the expected results will be;

BBB requested substantiation for "No Electric Cost" claims.

BBB requested substantiation for natural, eco-friendly and free from harmful chemicals claims for building materials.

BBB requested substantiation that testimonials are from actual customers reflecting normal outcomes.

To date the business has not responded.