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Important information

• Advertising Review:

  In April 2023 BBB contacted the business regarding the following advertising claims and requested sustantiation and warranty terms/limitations. 

  AWARDS/AFFILIATIONS:  “These nationally-known brands and instititution trust BathArt Refinishing. You can too. (Florida Hospital, Best Western, Walt Disney World Resort, University of Central Florida, Holiday Inn, Planet Fitness, Apartment Association of Greater Orlando, Four Seaons Hotels and Resorts, Hilton Hotels & Resorts, Hilton Garden Inn, Hampton Inn) “

  CLAIMED RESULTS: “Enjoy Lasting Beauty With a 20-25 Year Lifespan From BathArt’s Themo-Coat”
  
  “Q: Is Your Coating Compliant With The New Federal VOC Guidelines?A: Yes. Our newest coating is fully compliant with the latest federal government requirements. It’s the most environmentally friendly coating in the industry.”

  WARRANTY: “Limited Lifetime Warranty”

  To date the business did not respond.

  BBB Code of Advertising indicates:

  34. Claimed Results
  Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.

  36. Environmental Benefit Claims
  36.1 General Principles
  36.1.1 Advertisers should not make broad, unqualified general environmental benefit claims like “green” or “eco-friendly.”
  36.1.2 Advertisers must qualify general claims with specific environmental benefits.
  36.1.3 Advertisers must possess competent and reliable evidence (often scientific evidence) to support all environmental benefit claims. Qualifications for any claim must be clear, conspicuous and understandable.
  36.1.4 When an advertiser qualifies a general claim with a specific benefit, the benefit should be significant. Advertisers must not highlight small or unimportant benefits.
  36.1.5 Unless clear from the context, any environmental claim must specify clearly and conspicuously whether the claim applies to the product, the product’s packaging, a service or just to a portion of the product, package or service.

  20. Warranties or Guarantees
  20.1 When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request.
  20.2 Advertisers should only use “satisfaction guarantee,” “money back guarantee,” “free trial offer,” or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request.
  20.3 When “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.
  20.4 When advertising “lifetime” warranties or guarantees or similar representations, the advertisement must clearly and conspicuously disclose its intended meaning of the term “lifetime.”
  20.5 Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.

   

  36. Environmental Benefit Claims
  36.1 General Principles
  36.1.1 Advertisers should not make broad, unqualified general environmental benefit claims like “green” or “eco-friendly.”
  36.1.2 Advertisers must qualify general claims with specific environmental benefits.

  1. Basic Principles of the Code
  1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
  1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
  1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
  1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.