Business ProfileforSullivan's Jewelers, Inc.
Current Alerts For This Business
Additional business information
The following claims appear on its website and Facebook pages:
"From a single earring to complete estates we offer the highest prices in the area"
"We purchase your unwanted jewelry in any condition including sterling silver, fine watches, coins, better costume jewelry, platinum, gold, and gemstones - highest value in the area."
"We feature the lowest priced selection of loose certified diamonds in the area in addition to a large selection of wedding bands and settings."
"Highest prices paid in the area for scrap precious metals and more for finished pieces of jewelry."
According to the BBB Code of Advertising, these are claims that can be tested and proven true or false and require substantiation. However, because it is impossible to keep a constant and up-to-date tally of all product prices sold by or prices paid by all competitors, advertisers can lessen the potential for consumer confusion by discontinuing these types of claims. BBB requested the business modify these claims but did not receive a response.
Its website states "Largest buyer of estate and unwanted/broken jewelry in the area.” Because statements such as this can be proved or disproved, consumers may try to verify this status by looking for data to confirm how the 'largest' ranking was determined. Therefore, it requires substantiation or modification. The business did not respond or make adjustments to the claims.
At-a-glance
Related Categories
Overview
Business Details
- Location of This Business
- 403 Middlebury Rd, Middlebury, CT 06762-2637
- BBB File Opened:
- 4/13/2004
- Years in Business:
- 37
- Business Started:
- 9/1/1987
- Business Incorporated:
- 12/23/1986
- Type of Entity:
- Corporation
- Business Management
- Mr. John Sullivan, Owner
- Contact Information
Principal
- Mr. John Sullivan, Owner
Customer Contact
- Mr. John Sullivan, Owner
- Additional Contact Information
Fax Numbers
- (203) 758-8950Primary Fax
Email Addresses
- Primary
- (203) 758-8950
Customer Complaints
0 Customer Complaints
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