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Important information
- Advertising Review:On February 20, 2024, BBB contacted the business regarding its advertising of monthly subscriptions. Consumers who purchased a flashlight are automatically enrolled in a monthly subscription without their consent. BBB requested the business to substantiate that the claims meet the standards outlined in BBB's Code of Advertising (Section 18, Negative Option Plans, Continuity Plans and Automatic Shipments). The Code maintains that "Any advertisement for a product or service that includes an offer to sell or provide consumers with additional goods or services under a negative option feature must include a clear and conspicuous disclosure of all material terms of the negative option feature. Such material terms include: 18.2.1 The existence of the negative option feature; 18.2.2 The cost of the additional goods or services; 18.2.3 How consumers can cancel and avoid future shipments and charges."
Advertisers should be prepared to substantiate such claims.
As of March 27, 2023 the business has not responded to BBB's request.
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