About
Important information
- Advertising Review:On February 12, 2021, BBB requested Pure Appliance to substantiate, modify or discontinue claims on their website, https://pureappliance.com/?fbclid=IwAR0wKGmninXPuNeCP5j6m-_vwhOaUN1HjmE2hT-0-HLVugjqk6IEF_pyqmE#contactForm, that read state: "San Diego's #1 Washer and Dryer Repair Service", "We beat ANY competitor's price" and "100% Satisfaction."
BBB's Code of Advertising Section 1 Basic Principles of the Code requires that advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used. Code of Advertising Section 20 Warranties or Guarantees states that when using the term "warranty" or "guarantee" the advertiser should clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to the sale which could include putting it on the seller's website. Advertisers should disclose any material limitations on a "satisfaction guarantee" or "money-back guarantee" and define, for consumers, the meaning of claims such as "lifetime guarantee. In addition, Code of Advertising Section 28 Objective Superlative Claims states that "Claims that relate to tangible qualities and performance values of a product or service can be used when the advertiser has substantiation. An example of a claim requiring substantiation would be "#1 car sales in the city."
As of February 26, 2021, the business has not responded to BBB's request.
Business Details
- BBB File Opened:
- 2/12/2021
- Business Started:
- 5/25/2019
- Type of Entity:
- Sole Proprietorship
Additional Information
- Business Categories
- Appliance Repair
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