Business ProfileforThe Moderne Gentleman
Additional business information
On February 10, 2020, BBB requested The Moderne Gentlemen to substantiate, modify or discontinue claims on their website, https://
On February 10, 2020, BBB requested The Moderne Gentlemen to substantiate, modify or discontinue claims on their website, https://modernegentleman.com/, that list: Comparison pricing (example: Executive Travel Duffle Bag: $209.99 to $129.97) and Lifetime Warranty without a disclaimer. Its there now: https://modernegentleman.com/policies/privacy-policy.
BBB's Code of Advertising Section 1 Basic Principles of the Code requires that advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used. BBB’s Code of Advertising Section 9 of the Code states, retailers can advertise “sales” where they are offering a significant reduction in price for a limited period of time. At the end of the sale period, retailers can, in good faith, convert the sale price to a new regular price if they no longer claim a savings. In addition, Section 20 of the Code states that using the term “warranty” or “guarantee” the advertiser should clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to the sale which could include putting it on the seller’s website. Advertisers should disclose any material limitations on a "satisfaction guarantee" or "money back guarantee" and define, for consumers, the meaning of claims such as "lifetime guarantee."
As of July 17, 2020, the business has not responded to BBB's request.
At-a-glance
Related Categories
Overview
Business Details
- Location of This Business
- 22431 Antonio Pkwy, Rancho Santa Margarita, CA 92688-2804
- BBB File Opened:
- 1/15/2020
- Years in Business:
- 5
- Business Started:
- 10/11/2019
- Type of Entity:
- Sole Proprietorship
Customer Complaints
0 Customer Complaints
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