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Important information

• Advertising Review:

  On September 19, 2024, BBB requested Health Direct to modify, substantiate or discontinue a claims made on their website (https://healthdirectusa.com/) that reads:
  
  “If you suffer from brain fog, are forgetting more, and have mental fatigue AminoMind can help.”
  
  “Maximum Strength Medical-Grade Liquid Collagen”
  
  “Ready-to-use and backed by 40+ years of use by over 4,700 health professionals.”
  
  The advertisement placed on the website (https://healthdirectusa.com/products/aminomind-nootropic-collagen-bdnf-supplement) also reads: 
  
  “ It helps improve memory, learning, concentration, focus, problem-solving, and more.”
  
  “Improve Your Memory, Recall, Remember More Small Details, and Learn New Things Faster”
  
  The advertisement placed on the website (https://healthdirectusa.com/products/aminosculpt-original-cherry) also reads: 
  
  “AminoSculpt’s liquid collagen protein is medical-grade.”
  
  “Supports healthy joints and cartilage”
  
  “Promotes enhanced recovery and tissue repair*”
  
  “Promotes fuller hair, smoother and firmer skin, and stronger nails*”
  
  “This makes us the #1 choice of doctors in the USA. “
  
  “We have been trusted by over 4,700 hospitals, clinics, and health professionals for over 40 years.”
  
  ‘The Original Medical-Grade Collagen: AminoSculpt Original contains the only Type 1 Collagen backed by 40 years of medical use and clinical research. These collagen peptides are time-tested and have been used by over 4,700 health professionals including surgeons, doctors, and nutritionists.”
  
  “Certified KO Kosher”
  
  The advertisement placed on the website (https://healthdirectusa.com/products/aminosculpt-sugar-free-18-gram-liquid-collagen-peptide-supple) and (https://healthdirectusa.com/products/aminosculpt-sugar-free-10-gram)
   also reads: 
  
  “AminoSculpt’s liquid collagen peptides are medical-grade”
  
  “Experience True Medical-Grade Liquid Collagen With Our Maximum Strength Formula”
  
  “This makes us the #1 choice of doctors in the USA. “
  
  “These "whole body" peptides build all 28 types of collagen in the body, including types I, II, III, IV, V, and X.  This makes us the #1 choice of doctors in the USA.”
  
  “We have been trusted by over 4,700 hospitals, clinics, and health professionals for over 40 years.”
  
  “Promotes fuller hair, smoother and firmer skin, and stronger nails*”
  
  “Supports healthy joints and cartilage*”
  
  “Promotes enhanced recovery and tissue repair*”
  
  “Certified KO Kosher”
  
  The advertisement placed on the website (https://healthdirectusa.com/products/aminosculpt-collagen-energy) also reads: 
  
  “You get 10 grams of medical-grade collagen protein and eight energy-boosting vitamins, minerals, amino acids, and antioxidants to jumpstart your day.”
  
  “The Original Medical-Grade Collagen… “
  
  “Supports healthy joints and bones*”
  
  “Improves recovery, tissue repair, and healthy circulation*”
  
  “Enhances body toning (increasing lean body mass and decreasing body fat)*”
  
  “Promotes fuller hair, smoother and firmer skin, and stronger nails*”
  
  “Production: AminoSculpt was formulated and is manufactured in the United States under Current Good Manufacturing Practices (CGMPs) outlined by the US Food and Drug Administration in a facility registered with the NSF.”
  
  The advertisement placed on thw website (https://healthdirectusa.com/products/beactive-green-lipped-mussel-dietary-supplement) also reads:
  
  “Supports a healthy inflammation response*”
  
  “Supports healthy joints, cartilage, and connective tissue*”
  
  “Supports healthy synovial fluid*”
  
  “Supports muscle recovery and endurance*”
  
  “The subject of over 20 scientific studies, Mariplex GLM®, drives BeActive Collagen Shield's benefits with its unique ability to support healthy MMP (Matrix Metalloprotease) activity within normal levels. MMPs are enzymes that break down collagen-rich tissues as you age.”
  
  “Clinically Studied: The subject of 20 scientific studies, the BeActive formula has a proven safety track record.”
  
  The advertisement placed on the website (https://healthdirectusa.com/products/natures-optimal-nutrition-energize) also reads:
  
  “Protects against oxidative stress and cell damage*”
  
  “Supports healthy cardiovascular function and health*”
  
  “Helps maintain the integrity of cellular DNA*”
  
  “Production: Nature's Optimal Nutrition is formulated and manufactured in the United States under cGMPs outlined by the US Food and Drug Administration. This facility is registered by the NSF, a third-party quality control agency.”
  
  The advertisement placed on the website (https://healthdirectusa.com/products/restorit) also reads:
  
  “Deeper Sleep: Helps reduce sleeplessness and provides a deeper, more restful sleep*.”
  
  “Serotonin-Stimulating Precursor: Helps improve and support healthy serotonin levels, increase alpha brain waves, and regulate beta brain waves for a relaxed, alert state without drowsiness.*”
  
  “Hormone-Stimulating Precursors: Help to improve healthy hormone levels that become out of balance due to adrenal stress and fatigue.*”
  
  “This fast-acting four-part formula is time-tested and has been used by doctors for over ten years”
  
  “Clinical-Strength Formula: Restorit's key ingredients are in the same doses used in clinical trials.”
  
  “Time-tested and Doctor Recommended: Physician-recommended and successfully used for over ten years by thousands of patients.”
  
  “Production: Restorit was formulated and manufactured in the United States under CGMPs outlined by the US Food and Drug Administration in a facility registered and audited by the NSF.”
  
  The advertisement placed on the website (https://healthdirectusa.com/products/sculpt-n-cleanse-colon-cleanse-supplement) also reads:
  
  “Helps to remove toxins from excess waste matter*”
  
  “Time-Tested: Over 1,000,000 bottles sold.”
  
  “Production: Sculpt n' Cleanse is formulated and manufactured in the USA under Good Manufacturing Practices (GMP) outlined by the Food and Drug Administration (FDA). This facility is registered with the NSF a 3rd party quality control agency.”
  
  The advertisement placed on the website (https://healthdirectusa.com/products/slimit-with-meratrim) also reads:
  
  “Increases fat burning*
  
  “Reduces fat storage in “problem areas"*”
  
  “Prevents new fat cell formation*”
  
  “Supports healthy insulin within normal levels*”
  
  “With a Healthy Diet and Exercise Ingredients in SLIMit with Meratrim Are Shown in Four Human Clinical Trials to Provide(1)
  
  7 times more inches lost in the waistline in only 2 weeks
  
  3 times more inches lost in the hips in only 2 weeks
  
  8 ½ more pounds lost than diet alone in 8 weeks
  
  2 times greater reduction in the hip-to-waist ratio”
  
  “More Than Meratrim: While SLIMit with Meratrim contains a full, clinically effective dose of 100% pure Meratrim, it also contains therapeutic doses of Trans-Resveratrol and Chromium”
  
  “Fast-Acting: SLIMit with Meratrim provides noticeable results in only two weeks (1)”
  
  “Greater Results: Studies show more inches and weight loss than diet and exercise alone”
  
  “More Than Meratrim: While SLIMit with Meratrim contains a full, clinically effective dose of 100% pure Meratrim, it also contains therapeutic doses of Trans-Resveratrol and Chromium”
  
  “Fast-Acting: SLIMit with Meratrim provides noticeable results in only two weeks (1)”
  
  “Greater Results: Studies show more inches and weight loss than diet and exercise alone”
  
  “Production: SLIMit with Meratrim was formulated and is manufactured in the United States under CGMPs outlined by the US Food and Drug Administration.”
  
  The advertisement placed on the website (https://healthdirectusa.com/products/ready-fiber-liquid-fiber-supplement) also reads:
  
  “Support your intestinal microflora, an essential part of a strong immune system*”
  
  "Supports healthy cholesterol within normal levels*”
  
  “Promotes healthy digestion and intestinal microflora*”
  
  “Supports healthy glucose metabolism*”
  
  “Production: Ready Fiber was formulated and is manufactured in the United States under cGMPs outlined by the US Food and Drug Administration. This facility carries a 3rd party quality certification by the NSF.”
  
  Advertisers must be prepared to substantiate such claims per BBB's Code of Advertising. 
  
  BBB's Code of Advertising Section 28 of the Code states claims that relate to tangible qualities and performance values of a product or service can be used when the advertiser has substantiation. An example of a claim requiring substantiation would be "#1 car sales in the city." In addition, Section 34, states claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.
  
  As of October 8, 2024 the business has not responded to BBB's request.