Business ProfileforViaraDaxx

On October 14, 2020, BBB requested that the company substantiate, modify or discontinue its claims on the company's website. The company advertises: “#1 Male Enhancement System”, “Made in USA”, “#1 Doctor Recommended” and  “100% Satisfaction Guarantee". Additionally, BBB requested substantiation for health claims made on the company's website related to product. Specifically, BBB challenged the “Clinically Proven” and "Doctor Recommended".

BBB's Code of Advertising Section 18. Negative Option Plans, Continuity Plans and Automatic Shipments maintains that “Any advertisement for a product or service that includes an offer to sell or provide consumers with additional goods or services under a negative option feature must include a clear and conspicuous disclosure of all material terms of the negative option feature.” Material terms that should be clear and conspicuous include the existence of the negative option feature, the cost of the additional goods or services, how consumers can cancel and avoid future shipments and charges, and how consumers can return items that they do not want.  The code continues that “advertisers must avoid making disclosures that are vague, unnecessarily long or which contain contradictory language.” Also, Section 20. Warranties or Guarantees maintains that When “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed. In addition, Section 28. Objective Superlative Claims states that superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved. Section 34. Claimed Results states that "claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data." Lastly, Section 37. “Made in USA” Claims maintains that “Made in USA” and similar terms used to describe the origin of a product must be truthful and substantiated.

BBB attempted to contact the company by email to address the advertisement concerns but did not receive a response. BBB has been unable to determine where the business is physically located. BBB urges caution when choosing whether to do business with a company whose physical address is unknown.

As of November 2020, the business has not responded to BBB’s request.