Business ProfileforVMAX Male Enhancement

On July 10, 2017, BBB requested VMAX Male Enhancement to substantiate, modify or discontinue claims made on www.vimaxpills.com which state:

“If you have been taking the pills as directed and you are not satisfied with the results, return all bottles back to us within 2 months from the date you received the product and receive a full 100% refund including shipping. No questions asked.”

“Full or partially used items can be returned in original packaging to receive a full refund. Products must be returned within 60 days from the date the order was received.”

However, BBB has received information this business may fail to provide refunds as promised.

According to BBB Code of Advertising 1.1, 1.2, 1.3, 1.4, 20.1, 20.2, 20.3, and 20.5:

• The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.

• Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.

• An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.

• Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.

• When using the term “warranty” or “guarantee” in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request.

• Advertisers should only use “satisfaction guarantee,” “money back guarantee,” “free trial offer,” or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request.

• When “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.

• When advertising “lifetime” warranties or guarantees or similar representations, the advertisement must clearly and conspicuously disclose its intended meaning of the term “lifetime.”

• Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.

BBB contacted VMAX Male Enhancement regarding advertising concerns. The business did not respond.