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Important information
- Advertising Review:
On February 13, 2024, BBB Serving Western Ontario requested that the business substantiate or discontinue the advertising claim: “All of the prices listed on our website are wholesale prices"
The BBB Code of Advertising states:
8. “Factory to you,” “factory direct,” “wholesaler,” “wholesale price”
8.2 The terms “wholesaler,” “wholesale outlet,” “distributor” and the like can be used where the advertiser actually owns and operates or directly and completely controls a wholesale or distribution facility which primarily sells products to retailers for resale.
8.3 The terms “wholesale price,” “at cost” and the like can be used where they are the current prices which retailers usually and customarily pay when they buy such products for resale.
8.3.1 For example, where the advertiser buys its products from a manufacturer, a claim that it sells at “wholesale prices” can be used if its prices are comparable to those charged by wholesalers in its trade area.
As of March 4, 2024, the business has not responded to our request.
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