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Important information
- Advertising Review:
On September 14, 2020, BBB contacted Mattress Choice Inc. with a request for more information about the following claim made on the company’s website https://www.mattresschoiceoutlet.com/:
“Guaranteed Best Prices”
Guaranteed Best PricesGuaranteed Best Price
BBB requested substantiations on the claims of best price.
BBB’s Code of Advertising states, in part 12 concerning best price:
12. Lowest Prices, Underselling Claims
Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims.
12.1 Advertisers must have proper substantiation for all claims prior to dissemination.
12.2 Unqualified underselling claims must be avoided.
12.3 Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim, such as by stating, if truthful, that the advertiser will meet or beat a lower price. In such circumstances, the advertiser must comply with Section 13.
13. Price Equaling, Meeting Competitors’ Prices
13.1 Advertisements which set out company policy of matching or bettering competitors' prices may be used, provided that:
13.1.1 The offer is made in good faith;
13.1.2 The offer clearly and conspicuously discloses fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer; and
13.1.3 The terms of the offer are not unrealistic or unreasonable for the consumer.
13.2 Advertisers should be aware that such claims, unless appropriately qualified, may create an implicit obligation to adjust prices generally for specific products or services. This may be the case where the advertiser's price for a product or service is not as low as or lower than a competitor's price.
BBB reached out to the business with letters onSeptember 14 7, 2020 and September 30, 2020 to substantiate their guaranteed best prices claim.
As of October 21, 2020, the BBB has not received any response to the requested information and the website appears unmodified.
Business Details
- Local BBB:
- BBB of Mainland British Columbia
- BBB File Opened:
- 13/5/2016
- Business Management:
- Neil Wurst, Owner
Additional Contact Information
- Principal Contacts
- Neil Wurst, Owner
- Principal Contacts
- Neil Wurst, Owner
- Customer Contacts
- Neil Wurst, Owner
Additional Information
- Business Categories
- Mattress
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