Information and Alerts

Important Information

Advertising Review

BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising.  These claims may come to our attention from our internal review of advertising, consumer complaints, and competitor challenges.  BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.

On August 13, 2024, BBB contacted The Healthy Protocol regarding claimed results, testimonials, and benefits advertised on their website https://royalvelvetnow.com.

The Healthy Protocol advertises claimed results including but not limited to the following: 

Supporting sleep, enhancing overall health and vitality, restful sleep, and potential benefits of products.

BBB Code of Advertising states that claims relating to performance, energy savings, safety, efficacy, or results for a product or service should be based on recent and competent testing or other objective data.

BBB requested The Healthy Protocol to substantiate the advertised claims by providing evidence from recent, reliable, and competent studies (Scientific) or other objective data substantiating claims of their specific product claims regarding all health benefit claims or discontinue the advertised claims to address BBB’s concerns.

The Healthy Protocol also advertises testimonials with specific outcomes including:

“For me the area of concern was my lack of energy, undesirable weight gain, and being pre-menopausal. Almost immediately I noticed a wonderful improvement in my energy level.”

The Healthy Protocol also advertised claims of reversed aging, health, weight loss, energy, and other claims of improving health.

BBB Code of Advertising states in general, advertising which uses testimonials or endorsements is likely to mislead or confuse if it is not genuine and does not actually represent the current opinion of the endorser. If a consumer’s experience represented in an advertisement is not the typical experience of those using the product or service unless the advertisement clearly and conspicuously discloses what the expected results will be.

BBB requested The Healthy Protocol to disclose and substantiate with scientific evidence the typical result from customers’ testimonials and substantiate the testimonials advertised as if they had made the claims themselves or discontinue the advertised claims to address BBB’s concerns.

The Healthy Protocol also advertised on https://royalvelvetnow.com/faq/ that consumers including “athletes, senior citizens, those with illness, students, ANY athlete who may get or has had a concussion, overweight and obese people, stressed and sad people, people that are extremely fatigued and tired all the time, people on pain, people who do not sleep well, people with current or past injuries, people with addictions (drugs, sugar, nicotine, junk food…), women with hormone problems, men with libido problems, and teenagers with behavioral problems.”

BBB Code of Advertising States that claims relating to performance, energy savings, safety, efficacy, or results for a product or service should be based on recent and competent testing or other objective data.

BBB requested The Healthy Protocol to substantiate the advertised claims by providing evidence from recent, reliable, and competent studies or other objective data substantiating these claims of your or the manufacturer’s specific product claims to treat or advertisements of any health or disease benefit claims.

The Healthy Protocol discontinued the advertised claims.

As of October 1, 2024, The Healthy Protocol failed to respond to all of BBB's requests and modify, discontinue, or provide substantiation to the claims above.

Service Area

• USA