Credit Card Processing Services
True Pay LLCFind BBB Accredited Businesses in Credit Card Processing Services.
Information and Alerts
Alert Details
This business has 1 alert.
Ad Review
On February 17, 2021, BBB Serving North Central Texas requested that the business substantiate, modify, or discontinue its advertising claims stating "Choose the Zero Markup program and pay a low monthly membership fee and the wholesale rate set by Visa and Mastercard", "Lowest Rates Zero Markup", "Members receive the best pricing, Rate lock Guarantee, and Lifetime coverage", and "We offer Rate Lock Guarantee, your rates will never go up and are guaranteed forever."
The BBB Code of Advertising also states that, "The terms 'wholesaler,' 'wholesale outlet,' 'distributor' and the like can be used where the advertiser actually owns and operates or directly and completely controls a wholesale or distribution facility which primarily sells products to retailers for resale. The terms "wholesale price," "at cost" and the like can be used where they are the current prices which retailers usually and customarily pay when they buy such products for resale. For example, where the advertiser buys its products from a manufacturer, a claim that it sells at 'wholesale prices' can be used if its prices are comparable to those charged by wholesalers in its trade area.
The business responded to BBB on August 10, 2022, affirming that it intended to provide the requested substantiation. As of November 16, 2022, the business has failed to provide substantiation or modify the advertisements in question.
Service Area
- Collin County, TX
- Dallas County, TX
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