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Advertising Review
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
On October 12, 2022, BBB contacted R3 Cryospa regarding its advertised claim "EMERALD Laser Lipo for Fat Reduction" is the "Only FDA Approved Fat Reduction Option for +40% BMI."
R3 Cryospa also advertises:
“Emerald Laser: A non-invasive low-level laser that emits 10 532 nm green lasers onto the skin to treat hypertrophic adipocytes. The treatment emulsifies the adipose tissue and releases excess fatty materials into the interstitial space. From there, fat cells are passed through the body during its natural course of
detoxification through the lymphatic system.”
BBB Code of Advertising states the primary responsibility for truthful and nondeceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising
medium or BBB.
BBB research found there are several treatments for obesity and fat reduction for +40% BMI including Maestro Rechargeable System (EnteroMedics). BBB requested R3 Cryospa to substantiate the advertisement or discontinue the claim.
As of November 9, 2022, R3 Cryospa failed to substantiate the advertisements.
Service Area
- TX
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