Used Car Dealers
Heritage Auto Sales LLCFind BBB Accredited Businesses in Used Car Dealers.
Information and Alerts
Alert Details
This business has 1 alert.
Ad Review
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
BBB Serving Central SC and Charleston contacted PlumbPro of South Carolina on February 24, 2021, regarding their website advertisement on their website, www.heritageautosales.net:
(1) "...lowest prices on used Cars, Trucks, and SUV's."
(2) "Ask about our Guaranteed Credit Approval"
(1) Pursuant to Rule 12, Lowest Prices, Underselling Claims of the BBB's Code of Advertising ... Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of generalized underselling/lowest price claims.
Advertisers should have proper substantiation for all claims prior to dissemination; unverifiable underselling claims should be avoided. The BBB encourages advertisers to not use the claim "lowest prices/The Best Price in Town" unless they have an extensive shopping program in place to frequently shop their competitors for lower prices and then lower their own prices if a lower price is found.
(2) Pursuant to Rule 16, Credit (Guaranteed Financing) of the BBB's Code of Advertising ...
16. Credit
Offering credit to consumers comes with numerous requirements which must be met. In addition, if promising "easy credit," or "guaranteed financing" or like terms, the consumer should receive what is promised.
16.7 "No credit rejected"
BBB encourages advertisers to not use the words "no credit rejected," "guaranteed financing," "all credit applications accepted" or words of similar import can imply that consumer credit will be extended to anyone regardless of the consumer's credit worthiness
As of March 16, 2021, the business has not responded to BBB.
Important Information
Reason for Rating - Factors Lowered
Advertising issue(s) found by BBB.
Service Area
- Newberry, SC
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