Additional Information for Dolen Solutions

“What is BBB Advertising Review?”

“BBB promotes truth in advertising bycontacting advertisers whose claims conflict with the BBB Code of Advertising.These claims may come to our attention from our internal review of advertising,consumer complaints and competitor challenges. BBB asks advertisers to provetheir claims, change ads to make offers more clear to consumers, and removemisleading or deceptive statements.”

On 10/04/2018, BBB asked Dolen Solutionsto substantiate several claims on their website. Claim #1 stated: "Derin Dolan, A New York top-level realtor..."and “Derin Dolen represents buyers and sellers in New York.” Referringto the BBB Code of Advertising Code #1 – Basic Principles of the Code. Theprimary responsibility for truthful and non-deceptive advertising rests withthe advertiser, who should be prepared to substantiate any objective claims oroffers made before publication or broadcast. Upon request, they should presentsuch substantiation promptly to the advertising medium or BBB. Advertisements which are untrue, misleading, deceptive, fraudulent,falsely disparaging of competitors, or insincere offers to sell, shall not beused. Claim #2 stated: “Testimonials with (Pictures of clients withFirst and Last Names.)” Referring to BBB Code of Advertising #28 – Objective Superlative Claims.Superlative statements in advertisements about thetangible qualities and performance values of a product or service are objectiveclaims for which the advertiser must possess substantiation as they can bebased upon accepted standards or tests. As statements of fact, such claims,like “#1 in new car sales in the city,” can be proved or disproved.   As of March 15, 2019, the business did not respond to BBB’srequest for revision and clarification in its advertising.