Furniture Stores
Sunshine International Inc.Find BBB Accredited Businesses in Furniture Stores.
Information and Alerts
Alert Details
This business has 1 alert.
Ad Review
One of Better Business Bureau's (BBB) roles in the marketplace is to ensure the public's confidence in advertising and promote trust in business. On June 28th and July 5th, 2016 BBB sent correspondence to Sunshine International Inc. regarding the company's video advertising specifically appearing on FOX 23 on the morning of June 23, 2016. The company's advertising contained an underselling claim that violates BBB's Code of Advertising (COA). Specifically, BBB found the business's advertising violated the following BBB Code of Advertising guideline:
BBB challenged this underselling claim: "lowest possible price"
Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any lowest price claim, such as by stating that the advertiser will beat a lower price. Whereby, the offer must clearly and conspicuously disclose fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer and those terms cannot be unrealistic or unreasonable for the consumer.
BBB's Code of Advertising states, "The primary responsibility for truthful and non-deceptive advertising rests with the advertisers. Advertisers should be prepared to substantiate any claims or offers made before publication or broadcast, and upon request, present such substantiation promptly to the advertising medium or Better Business Bureau." To-date the business has not responded to BBB's correspondence regarding this matter.
Important Information
Additional Info
This company states that it offers home accessories, and furniture.
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