Bathroom Remodel
Refresh Refinishing, Inc.Find BBB Accredited Businesses in Bathroom Remodel.
Information and Alerts
Important Information
Advertising Review
On October 26, 2020, BBB contacted Refresh Refinishing regardingclaims on its website. The business claims
“Our Ultimate coating is the most durable refinishing coatingavailable for bathtubs, showers and tile."
· “UltimateCoating – the most durable coating in the industry."
· “Unlikethe coating products offered by other companies, … and will last longer thenanything available.”
· “RRUltimate is expected to last for a minimum of 12 years in apartment and hotelapplications and 25+ years for residential applications.” and
· “Ultimate has unique elastic properties which allowit to expand and contract with temperature changes. This means thesurface will never bubble or crack like other coatings.”
· “Ultimate’smolecular bond is so strong, it is permanently bonded and can’t be removed oncefully cured!”
· “Unlikethe coating products offered by other companies, this coating doesn’t have anyspecial use restrictions…”
According to the BBB Code of Advertising,the primary responsibility for truthful and non-deceptive advertising restswith the advertiser. Advertisers should be prepared to substantiate anyobjective claims or offers made before publication or broadcast. Upon request,they should present such substantiation promptly to the advertising medium orBBB. Additionally, superlative statements inadvertisements about the tangible qualities and performance values of a productor service are objective claims for which the advertiser must possesssubstantiation as they can be based upon accepted standards or tests.
The business displays a chart on its website that compares Refresh Refinishing'sUltimate Coating System to Everyone Else. BBB challenged the business tosubstantiate these claims made:
· HAIR DYE REMOVAL– EVERYONE ELSE – REQUIRES A TOUCH UP
· WARRANTY – EVERYONE ELSE – 0-5 YRVERY LIMITED WARRANTY. An internet search performed by BBB resulted inat least one other Ohio business that provides a lifetime warranty with everybathtub they restore.
· 20 YEAR LIFE EXPECTANCY – EVERYONE ELSE (Box is unchecked.) An internet search performed by BBB resulted in at leastone other product with an advertised life expectancy of 15 to 20 years.
· NO USE RESTRICTIONS - EVERYONE ELSE (Box is unchecked.)
· NO SPECIAL MAINTENANCE – EVERYONE ELSE (Box is unchecked.)However, the business’ website states: “With a life expectancy of over 20 yearsand easy maintenance requirements, this is a no brainer for anyone thinkingabout replacing a bathtub or shower!” and “Refresh has the most durable coatingin the industry and jobs performed in our Ultimate will last for well overtwenty years with proper maintenance!”
· UNSTRIPPABLE – EVERYONE ELSE (Box is unchecked.) The video provided abovethe chart on the website page demonstrates that the RR Ultimate has stripped inspots, although significantly less than “The Other Guys”. BBB also requested clarificationabout “The Other Guys” in the video and their common coating product.
On October 15, 2020, Refresh Refinishing responded and stated:
"We will not be exhausting resources or funds to change our website and content at this time. Our company is in the process of franchising our business model and we do not currently have the time, nor are we willing to expense the costs associated with your proposed edits."... "The claims made on our website are legitimate and valid. Our products are unique and are superior in every way and will be substantiated better on our next build of the website for franchising. However that rebuild of the website isn’t on our agenda until early next year. We know our industry, our competition and stand behind all claims made. We just don’t have the time to deal with an outside party dictating our branding for us or demanding us make edits by a deadline at this time."
Payment Method(s)
Check, Credit Cards & Cash
Reason for Rating - Factors Lowered
Advertising issues found by BBB
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