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Attorney General James and FTC Recover $34.2 Million for Thousands of U.S. Servicemembers Defrauded by Harris Jewelry

The following describes a government action that has been resolved by either a settlement or a decision by a court or administrative agency. If the matter is being appealed, it will be noted below.

July 20th 2022, NEW YORK – New York Attorney General Letitia James and the Federal Trade Commission (FTC) today recovered $34.2 million for more than 46,000 servicemembers and veterans who were deceived and defrauded by national jewelry retailer, Harris Jewelry. The company used deceptive marketing tactics to lure active-duty servicemembers to their financing program, falsely claiming that investing in this program would improve servicemembers’ credit scores. Instead, servicemembers were tricked into obtaining high-interest loans on overpriced, poor-quality jewelry that saddled them with thousands of dollars of debt and worsened their credit. Attorney General James and FTC co-led an 18-state agreement that requires Harris Jewelry to refund tens of thousands of servicemembers for warranties they were tricked into purchasing, to stop collecting millions of dollars of debt, to correct bad credit scores, and to dissolve all its businesses. This agreement also requires Harris Jewelry to pay $1 million to all 18 states. Today’s agreement resolves an earlier lawsuit filed by the Office of the Attorney General (OAG) against Harris Jewelry and its principals for these deceptive business practices.

Harris Jewelry, headquartered in Hauppauge, New York, operated retail stores near and on military bases around the country. Their business model was designed to primarily target and service people in the military. A multi-state investigation led by New York found that local servicemembers were enticed into retail stores through a marketing scheme, dubbed “Operation Teddy Bear,” in which Harris Jewelry advertised teddy bears in military uniforms with promises of charitable donations. The OAG’s investigation found that no legal contract was actually signed between Harris Jewelry and Operation Troop Aid, Inc., which Harris claimed to support. Moreover, consumers were often given varying and conflicting information about the amount donated to the charity. Sometimes they were told all the proceeds would be donated, other times they were told only a portion would be donated.

In addition, Harris Jewelry offered predatory lending contracts that were marketed to servicemembers as a way to build or improve their credit scores. The credit advanced to servicemembers through what was called the Harris Program was not based on a consumers’ credit score, potential income, or other legitimate factors that banks consider. Rather, it was based on a servicemember’s branch of service, the amount of time they have remaining on the term of enlistment, and the category of merchandise they purchased. Servicemembers were led to believe that they were investing in the Harris Program and the jewelry they purchased was a gift from Harris Jewelry.

The jewelry itself was significantly overpriced and poor quality. The OAG’s investigation found that the company dramatically inflated the retail price of its products, generally by multiplying its wholesale cost by six or seven times, and in some cases 10 times the wholesale cost. For example, Harris Jewelry purchased its popular Mother’s Medal of Honor at $77.70 but sold it at $799. The jewelry was not worth the price, and consumers often reported stones falling out, chains breaking, and the finish fading.

Harris offered servicemembers protection plans on the jewelry that they claimed was optional but was added to nearly all eligible transactions without their awareness. The costs of the protection plans ranged from $39.99 to $349.99, depending on the retail price of the item. In some instances, the cost of the protection plan exceeded the wholesale cost Harris paid for the item. Protection plans were added to a consumer’s retail installment contract as a routine practice without disclosure to the consumer.

With the inflated purchase price, protection plans, taxes, shipping and handling fees, teddy bears, and other fees, servicemembers were charged more than they were initially told. Using the $799 Mother’s Medal of Honor as an example, servicemembers were charged $79.99 for a protection plan, taxes, and other fees, bringing the total principal cost to $974.31. At a 14.99 percent interest rate over a 10-month period, the total amount paid by a servicemember ended up being $1,039.26 for the Mother’s Medal of Honor.

In essence, Harris Jewelry used charity pleas as a marketing tactic to dupe servicemembers into high-priced, deceptive in-house financing contracts for vastly overpriced jewelry. The jewelry was poor quality, the prices were highly inflated, finance contracts had hidden fees, and the payments were directly tied to the military pay days.

According to today’s consent order, Harris Jewelry violated the FTC Act, the Truth in Lending Act, the Electronic Fund Transfer Act, the Military Lending Act, the Holder Rule; and state laws in connection with jewelry sales and financing to members of the military.

The agreement requires Harris Jewelry to stop collecting $21,307,229 in outstanding debt that is held by 13,426 servicemembers and to provide $12,872,493 in refunds to 46,204 servicemembers who paid for lifetime protection plans. In New York, 443 servicemembers will have $756,644 in debt canceled and 1,692 servicemembers will be refunded $479,514. Harris Jewelry is also required to vacate judgments against 112 consumers totaling $115,335.64 and delete any negative credit entries reported to consumer reporting agencies. In addition, Harris Jewelry is required to pay $1 million to the 18 states. 

Under the order, Harris Jewelry will contact consumers entitled to refunds for the protection plans, and must also post a notice on its website about the availability of refunds. Consumers who have specific questions about obtaining redress may contact the New York State Attorney General’s Office at (315) 523-6080. For further details, go to the New York State Attorney General's press release.

Out-of-Business known or suspected

According to information in BBB files, this business is no longer in business.