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Important information
- Pending Government Action:Government Action: BBB reports on known government actions involving business’ marketplace conduct:FTC Sues Owner of Online Dating Service Match.com for Using Fake Love Interest Ads To Trick Consumers into Paying for a Subscription
The following describes a pending government action that has been formally brought by a government agency but has not yet been resolved. We are providing a summary of the governments allegations, which have not yet been proven.
n September 25, 2019, the Federal Trade Commission (FTC) sued online dating service Match Group, Inc. (Match), the owner of Match.com, Tinder, OKCupid, PlentyOfFish, and other dating sites, alleging in its press release that the company used fake love interest advertisements to trick hundreds of thousands of consumers into purchasing paid subscriptions on Match.com.
According to the FTC's complaint, Match sent emails to nonsubscribers stating that someone had expressed an interest in that consumer. Specifically, when nonsubscribers with free accounts received likes, favorites, emails, and instant messages on Match.com, they also received emailed ads from Match encouraging them to subscribe to Match.com to view the identity of the sender and the content of the communication.
Due to Match's allegedly deceptive advertising, billing, and cancellation practices, consumers often disputed charges through their financial institutions. The complaint alleges that Match then banned these users from accessing the services they paid for.
Finally, the FTC alleges that Match violated the Restore Online Shoppers' Confidence Act (ROSCA) by failing to provide a simple method for a consumer to stop recurring charges from being placed on their credit card, debit card, bank account, or other financial account.
Business Details
- Local BBB:
- BBB Serving Metropolitan New York
- BBB File Opened:
- 8/24/2009
- Business Started:
- 5/30/2003
- Business Incorporated:
- 5/30/2003
- Type of Entity:
- Corporation
- Business Management:
- Mr. Elie Seidman, CEO
Additional Contact Information
- Principal Contacts
- Mr. Elie Seidman, CEO
- Additional Phone Numbers
- Other Phone: (855) 652-8743
Additional Information
- Business Categories
- Online Dating Services
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