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Alert
On 12/20/2022 - Better Business Bureau serving Metropolitan New York is warning consumers to exercise caution if considering doing business with a purported online flower delivery service called Roger Florist LLC. The company, currently F-rated by the Metro New York BBB, claims an address in Melville, Long Island.
“During the holiday season, or anytime when ordering online, don’t rush, take the time to check out the company from which you want to buy," said Claire Rosenzweig, President & CEO of the Metro New York BBB. “Check BBB.org to see what others have to say about a business before placing your order.”This BBB warning comes in response to a flood of consumer feedback about Roger Florist.
Since late July 2022, when BBB had its first report of the company, consumers have submitted 179 complaints and submitted 14 Scam Tracker reports alleging issues with the business. As of December 20, the 44 customer reviews on the Roger Florist’s BBB Business Profile averaged 1 out of 5 stars.
A common issue BBB complainants brought up regarding Roger Florist? Refunds. Those purchasing from Roger Florist frequently told BBB after placing their orders, the company reached out to say they were unable to deliver to the customers’ areas and would issue refunds. However, according to these complainants, the company had yet to follow through. Other complainants alleged their orders simply never showed up.
On December 20 there were 121 unanswered complaints on the Roger Florist Business Profile as seen on BBB.org.A message on the homepage of Roger Florist’s website, rogerflorist.com, reads “Thank you for trusting us for the past 15 years.”
In apparent conflict, the company was registered in New Jersey as an LLC on February 28, 2022, and its website domain registered about ten months earlier in April 2021. BBB tried contacting Roger Florist LLC on December 5 and 9 via the phone number on the company’s website, but on both occasions, the calls disconnected after ringing several times.
Additionally, an unaffiliated Georgia-based flower delivery company that uses a similar name—Roger’s Florist & Flower Delivery—has been in operation since 2007. That company currently has an A+ rating with the Atlanta BBB.
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