Roofing Contractors
Melo Roofing IncFind BBB Accredited Businesses in Roofing Contractors.
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Alert Details
This business has 1 alert.
Ad Review
BBB sent correspondence to Melo Roofing Inc. on September 12, September 21, and October 4, 2023, requesting substantiation for the claim featured on the business Google profile, "Melo Roofing: #1 Rated Syracuse Roofing Contractor" when conducting a Google search for the business. https://www.google.com/search?q=melo+roofing&rlz=1C1GCEA_enUS962US962&oq=melo+roofing&aqs=chrome.0.0i355i512j46i175i199i512j0i512l2j0i22i30l2j69i60j69i61.3679j0j7&sourceid=chrome&ie=UTF-8 as well as the claim on the website, https://meloroofing.com/.
The business states in their advertising that they can make the #1 claim since they have hundreds of 5 star google reviews.
BBB's Code of Advertising states:
28. Objective Superlative Claims
Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved.
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