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Business Profile

New Car Dealers

Bronx Honda

This business is NOT BBB Accredited.

Find BBB Accredited Businesses in New Car Dealers.

Information and Alerts

BBB RatingF

Reasons for rating

  • Failure to respond to 8 complaint(s) filed against business
  • Government action(s) against the business

Alert Details

This business has 1 alert.

Government Actions

Auto Dealership Bronx Honda and General Manager to Pay $1.5 Million to Settle FTC Charges They Discriminated Against African-American and Hispanic Car Buyers

The following describes a government action that has been resolved by either a settlement or a decision by a court or administrative agency. If the matter is being appealed, it will be noted below.

On 5/27/2020, New York City car dealer Bronx Honda and its general manager, Carlo Fittanto, agreed to pay $1.5 million to settle Federal Trade Commission charges they discriminated against African-American and Hispanic car buyers and engaged in numerous other illegal business practices.

According to the FTC’s complaint, the defendants told sales people to charge higher financing markups and fees to African-American and Hispanic customers. The defendants told employees that these groups should be targeted due to their limited education, and not to attempt the same practices with non-Hispanic white consumers. According to the complaint, African-American and Hispanic customers paid more for financing than similarly situated non-Hispanic white consumers. The complaint alleges that African-American consumers were charged about $163 more in interest than similarly situated non-Hispanic white consumers, while Hispanic consumers were charged about $211 more in interest.

In addition to alleged racial discrimination, the defendants are charged with numerous illegal practices in the advertising and sales process that caused consumers to pay substantially more than they expect. The complaint alleges that the defendants:

-failed to honor advertised sale prices, inflating the cost through a variety of methods;
-changed the sales price on paperwork in the middle of the sale without telling the consumer, a practice the defendants internally referred to as adding “air money” to the contract;
-double-charged consumers for taxes and fees without their knowledge; and  
-told consumers that they had to pay thousands of dollars in unnecessary fees to purchase “certified pre-owned” cars that were not required by that program.

The complaint alleges that the defendants violated the FTC Act, the Truth in Lending Act (TILA), and the Equal Credit Opportunity Act (ECOA). In addition to the $1.5 million payment that will be used to provide redress to consumers, the settlements also prohibit Bronx Honda and Fittanto from misrepresenting the cost or terms to buy, lease, or finance a car, or whether a fee or charge is optional. They will also be required to establish a fair lending program that will, among other components, cap the amount of additional interest markup they can charge consumers.

Service Area

  • NY

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