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Advertising Review
On November 19, 2020, BBB contacted the business regarding its website stating the following:
- Now you can buy factory direct and save...
- When you buy from Top Secret you order factory direct and save...
- The largest selection of Paint & Coatings...
According to the BBB Code of Advertising, Factory Direct
The terms "factory to you," "direct from maker," "factory direct," "factory outlet" and the like can be used where all advertised products are actually manufactured by the advertiser or in factories owned or controlled by the advertiser.
Objective Superlative Claims
Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like "#1 in new car sales," can be proved or disproved.
Unfortunately, the business failed to respond to BBB's request to substantiate or remove the statements.
Reason for Rating - Factors Lowered
Advertising issues found by BBB
Service Area
- MERCER County, NJ
- MIDDLESEX County, NJ
- Avenel, NJ
- Carteret, NJ
- Colonia, NJ
- Cranbury, NJ
- Dayton, NJ
- Dunellen, NJ
- East Brunswick, NJ
- East Windsor, NJ
- Edison, NJ
- Ewing, NJ
- Fords, NJ
- Green Brook, NJ
- Groveville, NJ
- Hamilton, NJ
- Hamilton Square, NJ
- Hamilton Township, NJ
- Helmetta, NJ
- Highland Park, NJ
- Hightstown, NJ
- Hopelawn, NJ
- Hopewell, NJ
- Iselin, NJ
- Jamesburg, NJ
- Keasbey, NJ
- Kendall Park, NJ
- Laurence Harbor, NJ
- Lawrence, NJ
- Lawrence Township, NJ
- Lawrenceville, NJ
- Menlo Park, NJ
- Mercerville, NJ
- Metuchen, NJ
- Middlesex, NJ
- Milltown, NJ
- Monmouth Junction, NJ
- Monroe, NJ
- Monroe Township, NJ
- Morgan, NJ
- New Brunswick, NJ
- North Brunswick, NJ
- Old Bridge, NJ
- Parlin, NJ
- Pennington, NJ
- Perth Amboy, NJ
- Piscataway, NJ
- Plainsboro, NJ
- Port Reading, NJ
- Princeton, NJ
- Princeton Junction, NJ
- Robbinsville, NJ
- Sayreville, NJ
- Sewaren, NJ
- South Amboy, NJ
- South Brunswick, NJ
- South Plainfield, NJ
- South River, NJ
- Spotswood, NJ
- Titusville, NJ
- Trenton, NJ
- Upper Free, NJ
- West Carteret, NJ
- West Trenton, NJ
- West Win Tow, NJ
- West Windsor, NJ
- Windsor, NJ
- Woodbridge, NJ
- Yardville, NJ
- 08618
- 08619
- 08620
- 08625
- 08628
- 08629
- 08638
- 08644
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- 08646
- 08647
- 08648
- 08650
- 08666
- 08690
- 08691
- 08695
- 08550
- 08561
- 08520
- 08560
- 08609
- 08610
- 08611
- 08525
- 08534
- 08540
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- 08906
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- 08828
- 08904
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- 08824
- 08879
- 08840
- 08846
- 08850
- 08852
- 08901
- 08902
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- 08933
- 08989
- 08857
- 08859
- 08862
- 08854
- 08855
- 08536
- 07064
- 08871
- 08872
- 07077
- 07080
- 08882
- 08884
- 07095
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