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Important information
- Advertising Review:
On August 16, 2018, BBB contacted the business regarding its website advertising, "Made in the USA."
According to the BBB Code of Advertising, "Made in the USA" claims
'Made in USA," and similar terms used to describe the origin of a product must be truthful and substantiated. In general, all or virtually all of the product must be made in the USA. Qualified "Made in USA" claims can be made under certain circumstances and with appropriate disclosures.
- 37.1 "Made in USA" and similar terms used to describe the origin of a product must be truthful and substantiated.
- 37.2 An advertiser must not express or imply that a product or product line is exclusively "Made in USA" unless all or virtually all of the product is made in the U.S. All significant parts and processing that go into the product must be of U.S. origin. That is, the product should contain no - or negligible - foreign content.
- 37.3 Advertisers can refer to products that are manufactured with foreign components as "Assembled in USA," if the product's principle assembly and last substantial transformation was completed in the U.S.
- 37.4 Qualified "Made in USA" claims, for example, "60% U.S. content," "Made in U.S. of U.S. and imported parts," are appropriate for products that are manufactured or have been substantially assembled domestically. However, advertisers must avoid making these claims if a significant amount of assembly or material of the product was not completed in the U.S. Qualified "Made in USA" claims, like unqualified claims, must be truthful and substantiated.
Unfortunately, the business did not respond to BBB's request to substantiate or remove the claim from their website.
Business Details
- Local BBB:
- BBB Serving New Jersey
- BBB File Opened:
- 11/22/2016
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