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- Advertising Review:
BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers clearer to consumers, and remove misleading or deceptive statements.
On August 12, 2019, Better Business Bureau of Central and Northwest NC contacted 1st National Pawn concerning their claims:
- Best Price Guarantee!
- We continually research our prices to give you below-wholesale prices on many popular and hard to find items…
Price equaling, meeting competitors' prices - When advertisers offer a price match guarantee, the offer should be made in good faith, include all necessary information to take advantage of it, and not place unreasonable burdens on the consumer who wants to take advantage of the offer.
“Factory to you,” “factory direct,” “wholesaler,” “wholesale price”- The terms “factory to you,” “direct from maker,” “factory direct,” “factory outlet” and the like can be used where all advertised products are actually manufactured by the advertiser or in factories owned or controlled by the advertiser.
The business responded but, as of September 9, 2019, has failed to substantiate, modify or discontinue the statements.
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