Business ProfileforApplianceHD
Current Alerts For This Business
Additional business information
In October 2019, Better Business Bureau challenged ApplianceHD's Google advertisement. The advertisement stated:
“100% Guarantee”
“#1 Rated Refrigerator Repair”
“Voted Best in MO 2019.”
“Voted Best of 2018.”
“A+ Rated BBB.”
Regarding the use of the term, “guarantee”, the BBB Code of Advertisingstandards states, “(1) Advertisers should only use ‘satisfactionguarantee,’ ‘money back guarantee,’ ‘free trial offer,’ or similarrepresentations in advertising if the seller or manufacturer refunds thefull purchase price of the advertised product or service at theconsumer’s request. (2) When ‘satisfaction guarantee’ or similarrepresentations are used in advertising, any material limitations orconditions that apply to the guarantee must be clearly and conspicuouslydisclosed.”
In addition, the BBB Code of Advertising states, “Superlative statements in advertisements about the tangiblequalities and performance values of a product or service are objectiveclaims for which the advertiser must possess substantiation as they canbe based upon accepted standards or tests. As statements of fact, suchclaims, like “#1 in new car sales in the city,” can be proved ordisproved."
Accordingto BBB records, ApplianceHD's claim of an A+ Rating was inaccurate.
BBB askedthe business to substantiate the claims made in its advertisement. The company did not respondto BBB’s request for substantiation.
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Business Details
- Location of This Business
- unknown, St. Louis, MO 63122
- BBB File Opened:
- 6/30/2019
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