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Important information
- Advertising Review:
In May 2023, Better Business Bureauquestioned Powers Gates and Lighting’s website, www.powersgl.com, which stated:
- “Factory direct resources”
- “We’re the best in gate automation.”
According to BBB Code of Advertising, ““The terms “factory to you,” “direct from maker,” “factory direct,” “factory outlet” and the like can be used where all advertised products are actually manufactured by the advertiser or in factories owned or controlled by the advertiser.
In addition, BBB Code of Advertising states, “Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved.”
BBB asked the business to modify, substantiate or discontinue its advertising claims. The business responded, but was unwilling to substantiate or modify the claims.
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