Additional Information for US Automotive Protection Services

In January 2020, Better Business Bureau challenged one of US Automotive Protection Services' postcard mailings. The mailing stated:

“Please call us today at 1-888-582-6870”
“Our records indicate that you have not contacted us to have your vehicle protection activated”
“Expiration Date: October 26, 2019”
“By neglecting to activate your protection program you will be responsible for paying all repairs out of pocket”
“**Immediate Response Requested**”
“RESPONSE TO THIS NOTICE REQUESTED”
“…call within 5 DAYS of receipt of this letter.”
“PLEASE RESPOND BY: 01/01/2020”
“Byneglecting to renew your coverage, you take the risk of beingfinancially liable for any and all repairs that are necessary after youwarranty expires.”
“Personal And Confidential Open Immediately”
“Loyalty Pricing Program*”

According to BBB  Code of Advertising, “The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used. An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true. Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.  In addition, according to the Missouri state statute 15 CSR 60-7.020 (1): “A seller shall not make a representation or statement of fact in an advertisement that is false or has the capacity to mislead prospective purchasers.”

BBB asked the business to modify or discontinue claims made on its postcard mailing.  The company initially responded but has not addressed BBB concerns brought to its attention.