Additional Information for Gutter Wizard

In January 2021, Better Business Bureau questioned Gutter Wizard's website, www.gutterwizard.us, which stated:

• “Our work guarantees your satisfaction”
• “We sell and install America’s highest quality gutter protectors…”
• “The best quality gutter protectors made in the US…”
• “Made in the U.S.A.”
• “Scientifically Proven Technology”
• “…has won the trust of the nation’s most reliable consumer advocacy group.”
• “Thousands of Satisfied Customers”
• “Our team has over 40 years of combined experience”
• “12 YEARS OF EXPERIENCE”
•  

According to BBB Code of Advertising, “The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used. An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true. Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact. In addition, according to the Missouri state statute 15 CSR 60-7.020 (1): “A seller shall not make a representation or statement of fact in an advertisement that is false or has the capacity to mislead prospective purchasers.”

BBB requested the business provide substantiation to the claims made on its website.  The company did not respond to BBB’s request.