Additional Information for The Board Up Co.

In August 2021, Better Business Bureau questioned The Board Up Co.'s website, www.theboardupco.com, which stated:

“That’s why we offer a guaranteed fast response time…”
“Between our one-hour response time guarantee…”
“Guaranteed Work”
“All work performed by The Board Up Co. is guaranteed. Therefore, if performed work does not meet your satisfaction, the team will make the appropriate changes to ensure every customer is 100% satisfied.”
“…and assistance with insurance claims.”
“We can invoice and work with any insurance company.”
“…we are ready, willing, and able to work with them, and you, to get your post-disaster home repair claims covered”
“The company prides itself in providing the best price for various services offered.”
“…and our prices are among the most competitive in the area.”
“…our prices among the lowest on the market…”

The Better Business Bureau’s Code of Advertising standards states, “When using the term ‘warranty’ or ‘guarantee’ in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser’s location, viewed on the advertiser’s website or, in the case of mail or telephone order sales, made available free on written request.”  In addition, “(1) Advertisers should only use ‘satisfaction guarantee,’ ‘money back guarantee,’ ‘free trial offer,’ or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer’s request.  (2) When ‘satisfaction guarantee’ or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.”

The Better Business Bureau’s Code of Advertising also states, “Advertisers, agencies and media should also be sure that they are in compliance with local, state and federal laws and regulations governing advertising.” 

The 96^th General Assembly of the Missouri Senate passed Missouri Senate Bill No. 101.  This bill states in Section A., 6., “A residential contractor shall not represent or negotiate, or offer or advertise to represent or negotiate, on behalf of an owner or possessor of residential real estate on any insurance claim in connection with the repair or replacement of roof systems, or the performance of any other exterior repair, replacement, construction, or reconstruction work.”

In addition, BBB Code of Advertising states, “Despite an advertiser’s best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims. Advertisers can lessen the potential for consumer confusion by appropriate qualifications to any underselling/lowest price claim such as by stating, if truthful, that the advertiser will meet or beat a lower price.”

BBB requested the business substantiate, modify or discontinue the claims made on its website.  The company initially responded but failed to substantiate, modify or discontinue the claims.