Information and Alerts
Important Information
Advertising Review
On August 30, 2023, BBB requested that the business substantiate, modify, or discontinue claims advertised on the company's website. The website advertises "the only unconditional warranty in the industry", "Lifetime Warranty. We stand behind our products and service", "Our truckload purchases help guarantee you the lowest price", and "Best value and lowest pricing guarantee".
According to the BBB Code of Advertising Section 20. Warranty/Guarantee, when an advertisement references a warranty or guarantee, "the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale which could include putting it on the seller's website. Advertisers should disclose any material limitations on a "satisfaction guarantee" or "money back guarantee" and define, for customers, the meaning of such claims as "lifetime guarantee."
The BBB Code of Advertising Section 12. Lowest Prices, Underselling Claims also states, "Advertisers should avoid making unqualified lowest prices claims. One appropriate qualification is to promise truthfully that the advertiser will meet or beat a lower price sold by others."
As of October 2, 2023, the business has failed to respond to BBB requests. A full version of the BBB Code of Advertising is available at https://www.bbb.org/code-of-advertising
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