Additional Information for Next Day Pets

BBB has received multiple consumer complaints informing that while the business claims to help consumers "FIND PUPPIES FOR SALE FROM REPUTABLE DOG BREEDERS", consumers encountered puppy scammers while using the site to search for a puppy.

BBB CODE OF ADVERTISING CONCERN: The Basic Principles section of the BBB Code of Advertising states that-
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.

1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.

1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.

1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.

Based on these concerns, BBB contacted the business and requested clarification about how the business distinguishes reputable dog breeders.

On 10/14/2019 the business informed that "Our breeders are interviewed and verified before they can advertise on our site. We speak to them on the phone before their account is approved."

BBB requested additional information about the information obtained in the interview and greater detail about the verification process, however as of 10/29/2019 the business did not substantiate the claim by providing the requested clarification.