Information and Alerts
Alert Details
This business has 1 alert.
Ad Review
On October 28, 2019 BBB contacted the business regarding a mailing sent to 17,000 central Illinois households. BBB found the layout of the ad misleading. The Match & Win pull off reveals a number that directly lines up beneath the $500.00 cash prize. Careful reading of bulleted text reveals that the Special Number boxes are not related to the prize shown in the box directly above the special number box. This may be in violation of BBB's Code of Advertising Section: 21. Layout and Illustrations
21.1 The composition and layout of advertisements should be such as to minimize the possibility of misunderstanding by the reader.
21.1.1 For example, prices, illustrations or descriptions must not be so placed or displayed in an advertisement as to give the impression that the price or terms of featured products or services apply to other products or services in the advertisement, when such is not the case.
BBB requested written acknowledgement of this matter and future promotions be modified to comply with this standard.
On November 04. 2019 the company responded and indicated that their legal advisors had reviewed the mailer and found no legal issue they also indicated they would try to do better in the future, On November 07.2019 the company issued another mailer identical to the first. This matter was closed as unresolved.
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