Online Retailer
Abby ApplesHeadquarters
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About
This business has 1 alert
Important information
- Advertising Review:
On February 24, 2021 and March 4, 2021, the Better Business Bureau serving Chicago and Northern Illinois requested that the company modifies their advertisement to disclose the basis of comparison for slashed pricing on items that were being sold at a lower price.
The BBB Code of Advertising Section 2 states that, "BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors." In addition, the code states, "In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used."
As of March 11, 2021, Abby Apples have not modified their advertisement to comply with the BBB Code of Advertising and did not respond to our letters.
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