Charity Report

  • Issued: August 2020
  • Expires: September 2022

Honolulu Zoological Society

Standards Not Met

  • 1
  • 6
  • 7
  • 16
  • 17

808-971-7171

151 Kapahulu Ave
Honolulu, HI 96815-4011

https://www.honoluluzoo.org

808-971-7171

151 Kapahulu Ave
Honolulu, HI 96815-4011

https://www.honoluluzoo.org

Standards Not Met

<p><span>This organization does not meet one or more of the 20 Standards for Charity Accountability. Click the conclusions section below for more information.</span></p>

Standards For Charity Accountability

Governance

  1. Board Oversight

    Oversight of Operations and Staff: Standard 1

    Description
    Organizations shall have a board of directors that provides adequate oversight of the charity's operations and its staff. Indication of adequate oversight includes, but is not limited to, regularly scheduled appraisals of the CEO's performance, evidence of disbursement controls such as board approval of the budget, fundraising practices, establishment of a conflict of interest policy, and establishment of accounting procedures sufficient to safeguard charity finances.

    Honolulu Zoological Society does not meet this standard because:Its board of directors does not review the Executive Director's performance at least once every two years and also does not have a board-approved conflict of interest policy.

  2. Board Size

    Number of Board Members: Standard 2

    Description
    Soliciting organizations shall have a board of directors with a minimum of five voting members.

    The organization meets this standard.

  3. Board Meetings

    Frequency and Attendance of Board Meetings: Standard 3

    Description
    An organization shall have a minimum of three evenly spaced meetings per year of the full governing body with a majority in attendance, with face-to-face participation. A conference call of the full board can substitute for one of the three meetings of the governing body. For all meetings, alternative modes of participation are acceptable for those with physical disabilities.

    The organization meets this standard.

  4. Board Compensation

    Compensated Board Members: Standard 4

    Description
    Not more than one or 10% (whichever is greater) directly or indirectly compensated person(s) serving as voting member(s) of the board. Compensated members shall not serve as the board's chair or treasurer.

    The organization meets this standard.

  5. Conflict of Interest

    Conflict of Interest: Standard 5

    Description
    No transaction(s) in which any board or staff members have material conflicting interests with the charity resulting from any relationship or business affiliation. Factors that will be considered when concluding whether or not a related party transaction constitutes a conflict of interest and if such a conflict is material, include, but are not limited to: any arm's length procedures established by the charity; the size of the transaction relative to like expenses of the charity; whether the interested party participated in the board vote on the transaction; if competitive bids were sought and whether the transaction is one-time, recurring or ongoing.

    The organization meets this standard.

Measuring Effectiveness

  1. Effectiveness Policy

    Board Policy on Effectiveness: Standard 6

    Description
    Have a board policy of assessing, no less than every two years, the organization's performance and effectiveness and of determining future actions required to achieve its mission.

    Honolulu Zoological Society does not meet this standard because:Its board of directors does not have a board policy stating that the organization's performance and effectiveness will be assessed at least once every two years.

  2. Effectiveness Report

    Board Approval of Written Report on Effectiveness: Standard 7

    Description
    Submit to the organization's governing body, for its approval, a written report that outlines the results of the aforementioned performance and effectiveness assessment and recommendations for future actions.

    Honolulu Zoological Society does not meet this standard because:Its board does not approve a written report outlining the results of an effectiveness assessment.

Finances

  1. Program Expenses

    Program Service Expense Ratio: Standard 8

    Description
    Spend at least 65% of its total expenses on program activities.

    The organization meets this standard.

  2. Fundraising Expenses

    Fundraising Expense Ratio: Standard 9

    Description
    Spending should be no more than 35% of related contributions on fundraising. Related contributions include donations, legacies, and other gifts received as a result of fundraising efforts.

    The organization meets this standard.

  3. Accumulating Funds

    Ending Net Assets: Standard 10

    Description
    Avoid accumulating funds that could be used for current program activities. To meet this standard, the charity's unrestricted net assets available for use should not be more than three times the size of the past year's expenses or three times the size of the current year's budget, whichever is higher.

    The organization meets this standard.

  4. Audit Report

    Financial Statements: Standard 11

    Description
    Make available to all, on request, complete annual financial statements prepared in accordance with generally accepted accounting principles. When total annual gross income exceeds $1 million, these statements should be audited in accordance with generally accepted auditing standards. For charities whose annual gross income is less than $1 million, a review by a certified public accountant is sufficient to meet this standard. For charities whose annual gross income is less than $250,000, an internally produced, complete financial statement is sufficient to meet this standard.

    The organization meets this standard.

  5. Detailed Expense Breakdown

    Detailed Functional Breakdown of Expenses: Standard 12

    Description
    Include in the financial statements a breakdown of expenses (e.g., salaries, travel, postage, etc.) that shows what portion of these expenses was allocated to program, fundraising, and administrative activities. If the charity has more than one major program category, the schedule should provide a breakdown for each category.

    The organization meets this standard.

  6. Accurate Expense Reporting

    Accuracy of Expenses in Financial Statements: Standard 13

    Description
    Accurately report the charity's expenses, including any joint cost allocations, in its financial statements. For example, audited or unaudited statements which inaccurately claim zero fundraising expenses or otherwise understate the amount a charity spends on fundraising, and/or overstate the amount it spends on programs will not meet this standard.

    The organization meets this standard.

  7. Budget Plan

    Budget: Standard 14

    Description
    Have a board-approved annual budget for its current fiscal year, outlining projected expenses for major program activities, fundraising, and administration.

    The organization meets this standard.

Fundraising & Info

  1. Truthful Materials

    Misleading Appeals: Standard 15

    Description
    Have solicitations and informational materials, distributed by any means, that are accurate, truthful and not misleading, both in whole and in part. Appeals that omit a clear description of program(s) for which contributions are sought will not meet this standard. A charity should also be able to substantiate that the timing and nature of its expenditures are in accordance with what is stated, expressed, or implied in the charity's solicitations.

    The organization meets this standard.

  2. Annual Report

    Annual Report: Standard 16

    Description
    Have an annual report available to all, on request, that includes: (a) the organization's mission statement, (b) a summary of the past year's program service accomplishments, (c) a roster of the officers and members of the board of directors, (d) financial information that includes (i) total income in the past fiscal year, (ii) expenses in the same program, fundraising and administrative categories as in the financial statements, and (iii) ending net assets.

    Honolulu Zoological Society does not meet this standard because:The organization did not produce an annual report for the past fiscal year.

  3. Website Disclosures

    Web Site Disclosures: Standard 17

    Description
    Include on any charity websites that solicit contributions, the same information that is recommended for annual reports, as well as the mailing address of the charity and electronic access to its most recent IRS Form 990.

    Honolulu Zoological Society does not meet this standard because:Its website, honoluluzoo.org, does not include all of the recommended information for those charity websites that solicit for donations. Specifically, it did not include a link to the organization's most recent IRS Form 990 or an annual report.

  4. Donor Privacy

    Privacy for Written Appeals & Internet Privacy: Standard 18

    Description
    Address privacy concerns of donors by (a) providing in written appeals, at least annually, a means (e.g., such as a check off box) for both new and continuing donors to inform the charity if they do not want their name and address shared outside the organization, (b) providing a clear, prominent and easily accessible privacy policy on any of its websites that tells visitors (i) what information, if any, is being collected about them by the charity and how this information will be used, (ii) how to contact the charity to review personal information collected and request corrections, (iii) how to inform the charity (e.g., a check off box) that the visitor does not wish his/her personal information to be shared outside the organization, and (iv) what security measures the charity has in place to protect personal information.

    The organization meets this standard.

  5. Cause Marketing Disclosures

    Cause Related Marketing: Standard 19

    Description
    Clearly disclose how the charity benefits from the sale of products or services (i.e., cause-related marketing) that state or imply that a charity will benefit from a consumer sale or transaction. Such promotions should disclose, at the point of solicitation: (a) the actual or anticipated portion of the purchase price that will benefit the charity (e.g., 5 cents will be contributed to abc charity for every xyz company product sold), (b) the duration of the campaign (e.g., the month of October), (c) any maximum or guaranteed minimum contribution amount (e.g., up to a maximum of $200,000).

    The organization meets this standard.

  6. Complaints

    Complaints: Standard 20

    Description
    Respond promptly to and act on complaints brought to its attention by the BBB Wise Giving Alliance and/or local Better Business Bureaus about fundraising practices, privacy policy violations and/or other issues.

    The organization meets this standard.

Conclusion

Honolulu Zoological Society does not meet the following 5 Standards for Charity Accountability:

Standard 1: Oversight of Operations and Staff - Organizations shall have a board of directors that provides adequate oversight of the charity's operations and its staff. Indication of adequate oversight includes, but is not limited to, regularly scheduled appraisals of the CEO's performance, evidence of disbursement controls such as board approval of the budget, fundraising practices, establishment of a conflict of interest policy, and establishment of accounting procedures sufficient to safeguard charity finances.

Honolulu Zoological Society does not meet this standard because:Its board of directors does not review the Executive Director's performance at least once every two years and also does not have a board-approved conflict of interest policy.

Standard 6: Board Policy on Effectiveness - Have a board policy of assessing, no less than every two years, the organization's performance and effectiveness and of determining future actions required to achieve its mission.

Honolulu Zoological Society does not meet this standard because:Its board of directors does not have a board policy stating that the organization's performance and effectiveness will be assessed at least once every two years.

Standard 7: Board Approval of Written Report on Effectiveness - Submit to the organization's governing body, for its approval, a written report that outlines the results of the aforementioned performance and effectiveness assessment and recommendations for future actions.

Honolulu Zoological Society does not meet this standard because:Its board does not approve a written report outlining the results of an effectiveness assessment.

Standard 16: Annual Report - Have an annual report available to all, on request, that includes: (a) the organization's mission statement, (b) a summary of the past year's program service accomplishments, (c) a roster of the officers and members of the board of directors, (d) financial information that includes (i) total income in the past fiscal year, (ii) expenses in the same program, fundraising and administrative categories as in the financial statements, and (iii) ending net assets.

Honolulu Zoological Society does not meet this standard because:The organization did not produce an annual report for the past fiscal year.

Standard 17: Web Site Disclosures - Include on any charity websites that solicit contributions, the same information that is recommended for annual reports, as well as the mailing address of the charity and electronic access to its most recent IRS Form 990.

Honolulu Zoological Society does not meet this standard because:Its website, honoluluzoo.org, does not include all of the recommended information for those charity websites that solicit for donations. Specifically, it did not include a link to the organization's most recent IRS Form 990 or an annual report.

Honolulu Zoological Society meets the remaining 15 Standards for Charity Accountability.

Purpose

  • Year, State Incorporated

    1969, HI

  • Stated Purpose

    The mission of the Honolulu Zoo Society is to support the Honolulu Zoo in its mission...to inspire stewardship of our living world by providing meaningful conservation education and experiences to our community. The Zoo emphasizes Pacific Tropical ecosystems and our values of malama (caring) and ho`okipa (hospitality).”


  • Also Known As:

    Honolulu Zoo Society

Programs

Education Programs: Honolulu Zoo Society’s educationprograms are currently offered virtually or are on hold due to COVID-19 closures. - Keiki Camp Programs: Zoo camp will immerse your keiki in the vast andunique world of animals. Campers will gain a wealth of knowledge aboutdifferent animals and the environments in which they live. A different theme ishighlighted each session/week and campers learn through hands-on lessonscomplete with bio-artifacts, interactive activities, crafts and games. Campsare broken up into three age groups, Camp Menehune (5-6 years), Camp Imi' Loa(7-8 years), Camp Koa (9-11 years), and curricula are designed to meet nationalscience standards.- Zoo-to-You: Honolulu Zoo Society hosts liveZOOm-to-You sessions that include a presentation, bio-facts, teacher resourcesand lots of educational fun with one of their Zoo Educators! Sessions are 45minutes to an hour and held for a maximum of 25 participants per session.- Snooze at the Zoo: Your sleepover at the Zoo startswith an after-hours tour through our African Savanna, followed by dinner,animal enrichment building, and storytelling! You will enjoy s’mores before youhit your tents for a night of roars and snores under the stars. Wake up to ahot breakfast buffet and a morning tour of our Bird Row while getting a smalllook at what happens at the Zoo before we open. The Snooze ends after yourmorning tour but you are welcome to stay and enjoy your Sunday at the Zoo!- Twilight Tours: Ever wonder what the Zoo is like oncethe visitors leave and the gates close? On Friday and Saturday evenings, justas everyone else leaves the Zoo, you will be guided by educators on a two-hourwalking tour to learn about and visit with some of the Zoo’s most intriguinganimals. Watch some of the animals prepare to sleep, while others are justwaking up. Learn about the animals’ biology and behavior and the role that theZoo plays in the conservation of its endangered species. The tours willconclude in our classroom with biofact displays and light refreshments. TwilightTours are held October – March from 4:30 - 6:30 p.m. and April – September from5:30 - 7:30 p.m., rain or shine.Membership Programs: By becoming a member you'rehelping to support conservation efforts both here and around the world,enrichment for our animals, training for the Honolulu Zoo and Zoo Society staff.

For the year ended June 30, 2019, Honolulu Zoological Society program expenses were:

Member and volunteer support $326,019
Education $309,559
Conservation and research $8,606
Zoo program support $227,999
Program Expenses $872,183

Governance & Staff

  • CEO

    Ms. Marlee Breese, Executive Director

  • Compensation*

    ¤0.00

  • Board Chair

    Mr. Andrew Rosen, President

  • Chair's Profession / Business Affiliation

    Summit Media Corporation

  • Board Size

    13

  • Paid Staff Size

    8

Fundraising

Method(s) Used:
Invitations to fundraising events, Radio, Grant proposals, Internet, Membership appeals.

% of Related Contributions on Fundraising: 0.02%

Tax Status

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.


Financial

The following information is based on Honolulu Zoological Society's Audited financial statements for the fiscal year ending June 30, 2019

Source of Funds
Contributions and grants $2,322,892
Member dues $551,336
Education program fees $452,993
Other income $25,037
Special events, net direct benefit expenses of $27,938 $16,951
Interest and dividends $1,627
Total Income $3,370,836

Breakdown of Expenses

Total Income $3,370,836
Total Expenses: $1,144,867
Program Expenses $872,183
Fundraising Expenses $438
Administrative Expenses $272,246
Other Expenses $0
Income in Excess of Expenses $2,225,969
Beginning Net Assets $812,882
Other Changes In Net Assets $0
Ending Net Assets $3,038,851
Total Liabilities $220,711
Total Assets $3,259,562

An organization may change its practices at any time without notice. A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. If the report is about a charity and states the charity meets or does not meet the  Standards for Charity Accountability, it reflects the results of an evaluation of information and materials provided voluntarily by the charity. The name Better Business Bureau ® is a registered service mark of International Association of Better Business Bureaus.

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