Pool Contractors
Alison Pools, LLCFind BBB Accredited Businesses in Pool Contractors.
Information and Alerts
Alert Details
This business has 1 alert.
Ad Review
In October 2018, BBB questioned this firm's advertising appearing on their website. We found the following advertised claims:
Home Page:
Alisonpools.net
1. We always use the highest quality products and offer many options to increase the enjoyment and value of your pool.
The firm responded in October 2018 stating (I will plan to remove the puffery on the statement at beginning of year...Especially if we are going to lose our +. This is when we have a plan revamp of the overall website.) To date, the website has not been changed.
BBB reviews advertising in all types of mediums and when deemed appropriate, will send the advertised claim(s) in question to a company seeking voluntary assistance with the company providing substantiation for their advertised claims or removing or modifying the advertised claim(s) in question.
29. Subjective Puffery Claims
29.1 Expressions of opinion or personal evaluation of the intangible qualities of a product or service are likely to be considered puffery. Such claims are not subject to the test of truth and accuracy and would not need substantiation.
29.2 Puffery may include statements such as "best food in the world" and "we try harder" as well as other individual opinions, statements of corporate pride, exaggerations, blustering and boasting statements upon which no reasonable buyer would be justified in relying. Puffery also includes general claims of superiority over comparable products that are so vague that it can be understood as nothing more than a mere expression of opinion.
29.3 Ultimately, whether any particular statement or claim is puffery will depend upon the context in which it is used in the advertisement.
The ad review inquiry is based on BBB's Code of Advertising Standards which may be found at -
http://www.bbb.org/atlanta/for-businesses/code-of-advertising/
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