Additional Information for Bags-4-Less.com

BBB's role in the marketplace is to ensure the public's confidence in advertising and promote trust in business. In BBB's general review of this firm's website, we found advertised claims for which we requested substantiation or additional information. BBB's Code of Advertising Standards are based on these specific Advertising Codes which may be found here https://www.bbb.org/code-of-advertising.

1.0: Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.


13.0: Price equaling, meeting competitors' prices
13.1 Advertisements which set out company policy of matching or bettering competitors' prices may be used, provided that:

13.1.1 The offer is made in good faith;

13.1.2 The offer clearly and conspicuously discloses fully any material and significant conditions which apply including, if applicable, what evidence a consumer must present to take advantage of the offer; and

13.1.3 The terms of the offer are not unrealistic or unreasonable for the consumer.

13.2 Advertisers should be aware that such claims, unless appropriately qualified, may create an implicit obligation to adjust prices generally for specific products or services. This may be the case where the advertiser's price for a product or service is not as low as or lower than a competitor's price.

20.0: Warranties or Guarantees
20.1 When using the term "warranty" or "guarantee" in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser's website or, in the case of mail or telephone order sales, made available free on written request.

20.2 Advertisers should only use "satisfaction guarantee," "money back guarantee," "free trial offer," or similar representations in advertising if the seller or manufacturer refunds the full purchase price of the advertised product or service at the consumer's request.

20.3 When "satisfaction guarantee" or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.

20.4 When advertising "lifetime" warranties or guarantees or similar representations, the advertisement must clearly and conspicuously disclose its intended meaning of the term "lifetime."

20.5 Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.

36.3: Environmental Benefit Claims Recycled content
36.3.1 Advertisers must not claim that a product or package is recyclable unless it can be collected, separated or otherwise recovered from the waste stream through an established recycling program for use or reuse in manufacturing or assembling another product.

36.3.2 Advertisers must clearly and conspicuously qualify such claims where necessary, so as to not mislead or confuse consumers as to the availability of recycling facilities in the trade area.

36.3.3 Advertisers must not claim that a product or package contains recycled content unless it is composed of materials that have been recovered or otherwise diverted from the waste stream, either during the manufacturing process or after consumer use.

36.3.4 Advertisers must clearly and conspicuously qualify claims for any products or packages made partly from recycled material, for example, made from 30% recycled material.

http://www.bags-4-less.com/

1. The premier source on the web for custom and non woven & eco friendly bags.

2. 100% Price Match Guarantee

3. 100% Satisfaction Guarantee


In an effort to assist the company with this matter, BBB sent suggested modifications for each of their advertised claims that would bring them into compliance with BBB standards.

As to date, we received returned mail on the business and have no other record of receiving any response and no modifications have been made to their website.

BBB reviews advertising in all types of mediums and when deemed appropriate, will send the advertised claim(s) in question to a company seeking voluntary assistance with the company providing substantiation for their advertised claims or removing or modifying the advertised claim(s) in question.

The ad review inquiry is based on BBB's Code of Advertising Standards which may be found at -
http://www.bbb.org/atlanta/for-businesses/code-of-advertising/