Information and Alerts
Alert Details
This business has 1 alert.
Ad Review
BBB's role in the marketplace is to ensure the public's confidence in advertising and promote trust in business.
In BBB's general review of Pure Atlanta company's website, two advertised claims were found for which we requested written substantiation.
BBB reviews advertising on accredited and non-accredited businesses in every medium. Our request is based on BBB's Code of Advertising Standards that can be found at
https://www.bbb.org/code-of-advertising.
BBB's requests are based on these specific codes:
Basic Principles of the Code: Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request.
11. "Up to" price savings claims
11.1 Where a savings claim (for example, "save up to 40%") covers a group of items with a range of savings, the number of items available at the maximum savings must comprise a significant percentage, at a minimum 10%, of all the items in the offering, unless local, state or provincial law requires otherwise.
11.2 To avoid confusion or any possible deception, an advertiser should consider including a disclosure of both the minimum and maximum savings available under the offer. In such an instance, the advertiser must avoid any undue or misleading display of the maximum.
Pure Atlanta did not respond to BBB.
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