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Alert Details
This business has 1 alert.
Ad Review
In December 2012, BBB contacted this business about claimed results of core strength, flexibility, endurance, lung capacity, blood circulation, oxygen to the brain, higher serotonin levels, better sleep, etc. from wearing the product. The Code of Advertising indicates that claims as to energy savings, performance, safety, efficacy, results, etc. which will be obtained by or realized from a particular product or service should be based on recent and competent scientific, engineering, or other objective data. Specifically, BBB requested that the business provide substantiation of the claims or remove them from advertising.
The business has responded with the following: "We do not make any claims that cannot be backed up. There is a massive amount of information on the web and clinical research to prove that Negative Ions are beneficial to your health. We however, do not "claim" that our product is going to heal or provide any medical treatment. We simply have a product that, contains a negative ion charge that you can measure and read with an ion meter." To date, the business has not provided the requested clinical research and has declined the opportunity to make the requested changes to the website. The claims in question can still be found on the business' website.
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