Information and Alerts

Ad Review

In September 2019 BBB contacted the business regarding "Best Service Guarantee, "Best Price Guarantee", "5-Year Mold Warranty" and customer testimonials shown on the business website. To date the business responded but did not provide further information regarding the terms and conditions of the guarantee and warranty and did not substantiate the customer testimonials were from current customers of the business.

BBB Code of Advertising indicates:

WARRANTIES/GUARANTEES
When using the term "warranty" or "guarantee" in product advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the warranty can be seen prior to sale at the advertiser's location, viewed on the advertiser's website or, in the case of mail or telephone order sales, made available free on written request.

Sellers or manufacturers should advertise that a product or service is warranted or guaranteed only if the seller or manufacturer promptly and fully performs its obligations under the warranty or guarantee.

TESTIMONIALS AND ENDORSEMENTS
In general, advertising which uses testimonials or endorsements is likely to mislead or confuse if:
It is not genuine and does not actually represent the current opinion of the endorser;
The actual wording of the testimonial or endorsement has been altered in such a way as to change its overall meaning and impact;
It contains representations or statements which would be misleading if made directly by the advertiser;
While literally true, it creates deceptive implications;
The endorser has not been a bona fide user of the endorsed product or service at the time when the endorsement was given, where the advertiser represents that the endorser uses the product or service;
It is not clearly stated that the endorser, associated with some well-known and highly-regarded institution, is speaking only in a personal capacity, and not on behalf of such an institution, if such be the fact;
The advertiser represents, directly or by implication, that the endorser is an "actual consumer" when such is not the case and the advertisement fails to clearly and conspicuously disclose that fact;

In the U.S., advertisers should consult the Federal Trade Commission Guides on Testimonials and Endorsements for detailed guidance. In Canada, advertisers should review the Competition Bureau's publication on Untrue, Misleading or Unauthorized Use of Tests and Testimonials for specific guidance.

LOWEST PRICES, UNDERSELLING CLAIMS
Despite an advertiser's best efforts to ascertain competitive prices, the rapidity with which prices fluctuate and the difficulty of determining prices of all sellers at all times preclude an absolute knowledge of the truth of unqualified underselling/lowest price claims.

Advertisers must have proper substantiation for all claims prior to dissemination.

Unqualified underselling claims must be avoided.